The Impact of Customer Experience on Product Quality, Price, Sales Promotion, and Repurchase Intention of King Fried Chicken in Banda Aceh Dwi Rizki Febriani1*, Mukhlis Yunus2, Ahmad Nizam3 1,2,3 Management Department, Universitas Syiah Kuala, Indonesia DOI – http://doi.org/10.37502/IJSMR.2025.8718 FULL TEXT – PDF Abstract This study seeks to examine the customer experience as a mediating variable on…
The Impact of Customer Experience on Product Quality, Price, Sales Promotion, and Repurchase Intention of King Fried Chicken in Banda Aceh