Optimizing Social Media Marketing Strategy of Healthcare Industry in the Era of AI: The Case of CVS Health El Meghyty Ahmed Hubei University of Technology China, Wuhan, China DOI – http://doi.org/10.37502/IJSMR.2025.8517 Abstract The rise of artificial intelligence (AI) in digital marketing has transformed how businesses interact with customers, especially in the healthcare retail industry. This study…

Financial Reporting Disclosure and Performance of Deposit Money Banks in Nigeria Arowolo Oluwafemi Victor1, Muritala Abdulafiz Oyinkansola2, Oluwaseun Adebola3 & Ayokunle Owoniyi4 Robert Gordon University, Aberdeen. Scotland DOI – http://doi.org/10.37502/IJSMR.2025.8516 Abstract This study examines into the effect of financial reporting disclosure on the performance of deposit money banks in Nigeria. The study employed ex-post facto research…

The Role of Artificial Intelligence in Strengthening Privacy and Security in the Era of Cyber Crime and Digital Forensics Victoria Abosede Ogunsanya, Rianat Abbas, Laticbe Elijah, Joy Awoleye, Adetomiwa Adesokan, Kumbirai Bernard Muhwati, & Average Guma Cybersecurity Analyst, University of Bradford, UK Information Systems, Baylor University, Texas, USA Cybersecurity, Yeshiva University, New York, USA Cybersecurity,…

Analysis of Factors Influencing Successful Interaction between the Client, Contractor, and Engineer on Construction Sites Kissabekov Almas1* 1Kazakh Academy of Transport and Communications named M. Tynyshpayev, Almaty, Kazakhstan DOI – http://doi.org/10.37502/IJSMR.2025.8514 Abstract Effective collaboration between the client, contractor, and engineer is a crucial element in the successful completion of a construction project. This article analyzes…

The Role of Interactive Content in Building Customer Loyalty: Practices in Digital Marketing Makhtibekov Abdulbasyr1* 1Master of Business Administration, Bay Atlantic University, Washington, USA DOI – http://doi.org/10.37502/IJSMR.2025.8513 Abstract This article explores the role of interactive content in building customer loyalty. It examines the impact of various formats and tools such as polls, quizzes, augmented and…

Integration of International Management Standards Considering Cultural and Economic Specifics of Local Markets in the Hospitality Industry Shurtabayeva Aktoty1* 1Bachelor’s degree, Atyrau University of Oil and Gas, Atyrau, Kazakhstan DOI – http://doi.org/10.37502/IJSMR.2025.8512 Abstract This paper is devoted to the application of international management standards to hospitality organizations taking into account the cultural and economic specificities…

Financial Performance as Determinants of Firm Value Arwina Karmudiandri Accounting Department, Trisakti School of Management, Indonesia DOI – http://doi.org/10.37502/IJSMR.2025.8511 Abstract This research aims to obtain empirical evidence regarding the influence of leverage, profitability, and dividend policy on firm value. The object of this research is all companies in the non-financial industry listed on the Indonesia…

Soil-gas and Indoor Radon Measurement for Cancer Mitigation in Nigeria Tertiary Institutions Using Higher Institutions in Ibadan as a Case Study Fajemiroye, Joseph Ademola1; Oyinkanola, Lateef Adewale2 & Aremu, Abraham Adewale3 1Physics Department the Polytechnic, Ibadan, Nigeria, Ibadan, Post Code – 200211, Nigeria 2 Department of Physics the Polytechnic, Ibadan, Nigeria, Ibadan, Post Code -200211,…

Strategic Analysis of Enterprise Resource Planning Software: A Case Study Marcello Sequeira Independent Researcher, Australia DOI – http://doi.org/10.37502/IJSMR.2025.8509 Abstract Founded in 1987, Technology One (Tne) is an Australian Founded but Now International Erp Company Providing Solutions to the Local Government, Education, Assets and Infrastructure, Finance, Health and Community Sectors. Utilising a Case Study Approach, This…

Prudential Measures, Monetary Policy and Lending Dynamics in the Agricultural Sector in East Africa BAHATI Sebasore1, Redempteur Ntawiratsa2, Clément BULA Basuayi2, GAKURU SEMACUMU Jean-Baptiste4, Paul Senzira Ntahayo4, Jonas Uwimana1, & SENGA MATABARO5 1Ph.D student at University of Rwanda, Researcher at the university center for economic and social research and development (CURDS) 2University of Burundi, 3Higher…