Effect of Store Image, Social Media, and Perceived Risk on Purchase Intention of Specialty Stores Antonius Jan Wellyantony Department of Management, Universitas Katolik Widya Mandala Surabaya, Indonesia DOI- http://doi.org/10.37502/IJSMR.2022.5515 Abstract Fierce competition makes Specialty store entrepreneurs try to produce innovations to be able to create purchase intentions in their stores, several factors, such as store…
Effect of Store Image, Social Media, and Perceived Risk on Purchase Intention of Specialty Stores