Strategic Analysis of Enterprise Resource Planning Software: A Case Study
Marcello Sequeira
Independent Researcher, Australia
DOI – http://doi.org/10.37502/IJSMR.2025.8509
Abstract
Founded in 1987, Technology One (Tne) is an Australian Founded but Now International Erp Company Providing Solutions to the Local Government, Education, Assets and Infrastructure, Finance, Health and Community Sectors. Utilising a Case Study Approach, This Paper Outlines a Strategic Analysis for Tne Covering Internal and External Factors to Understand Its Strategic Choices, Generic Strategies and Competitive Advantage. The Paper Also Discusses Tnes Growth Levers, Globalisation Approach, Product and Service Innovation Options. Application of the Bcg Growth Share Matrix Identified Dxc Local Government, Timetabling and Scheduling, and Student Management as High-growth Products for Technology One. Asset Management, Spatial, Supply Chain Management, and Property Were Classified as Low-growth and Potential Divestment Targets. The Relevance of This Research Lies in Its Exploration of the Mid-market Erp Sector, a Dynamic Segment Facing Disruptions from Cloud Technologies and Artificial Intelligence. The Audience for the Study Are Managers or Entrepreneurs Developing a Business Strategy or Investment Professionals Seeking to Invest in the Erp Market.
Keywords: Enterprise Resource Planning, Strategy, Bcg Growth Share Matrix, Porter’s Five Forces, Software as a Service, Erp, Product Portfolio Analysis
References
- Aguilar F.j. (1967), Scanning the Business Environment, Macmillan: New York, Ny. Biel J. (2022). 60 Critical Erp Statistics: 2022 Market Trends, Data and Analysis. Oracle Netsuite. Https://www.netsuite.com/portal/resource/articles/erp/erp-statistics.shtml
- Australian Competition and Consumer Commission (2023). Broadband Performance Data (Australia) [text]. Https://www.accc.gov.au/consumers/telecommunications-and-internet/broadband-performance-data
- Australian Bureau of Statistics. (2023). counts of Australian Businesses, Including Entries and Exits, July 2018—june 2022 Https://www.abs.gov.au/statistics/economy/business-indicators/counts-australian-businesses-including-entries-and-exits/latest-release
- Australian Trade and Investment Commission (2023) <why Australia> [electronic Version] the Issn Portal. Retrieved June 25, 2023, From Https://portal.issn.org/resource/issn/2205-9423
- Beheshti, H. M. (2006). What Managers Should Know About Erp/erp Ii. Management Research News, 29(4), 184–193. Https://doi.org/10.1108/01409170610665040
- Australian Government (2023). Issn 1326-4133 (Online) | Budget Paper | the Issn Portal. Retrieved June 26, 2023, From Https://portal.issn.org/resource/issn/1326-4133
- Countryreports (2023) <countryreports> [electronic Version] Retrieved <sat. Jun, 24, 2023>, From Https://www.countryreports.org/country/australia.htm
- Davenport, T. H. (1998). Putting the Enterprise into the Enterprise System. Harvard Business Review.
- Davis, L., & Watts, R. (2022). What is Cloud Computing? The Ultimate Guide – Forbes Advisor. Forbes Advisor. Https://www.forbes.com/advisor/business/what-is-cloud-computing/
- Department of Industry, Science and Resources (2023). Artificial Intelligence | Https://www.industry.gov.au/node/76015. Https://www.industry.gov.au/science-technology-and-innovation/technology/artificial-intelligence
- The World Bank (2022) | Data Bank, Worldwide Governance Indicators. Retrieved June 26, 2023, From Https://databank.worldbank.org/home
- Department of Foreign Affairs and Trade (2023) <about Australia> [electronic Version] Retrieved <sat. Jun, 24, 2023>, From Https://www.dfat.gov.au/about-australia
- Economist Intelligence Unit (2023) <economist Intelligence Unit> [electronic Version] Retrieved <sat. Jun, 24, 2023>, From Https://country.eiu.com/australia
- Ellis, B. (2021). Multicloud is Hard, but Single-cloud Failures Make It Necessary for Enterprises. Forrester. Https://www.forrester.com/blogs/multicloud-is-hard-but-single-cloud-failures-make-it-necessary-for-enterprises/
- Fortune Business Insights (2023). Asia Pacific Enterprise Resource Planning Software Market 2030. Retrieved June 22, 2023, From Https://www.fortunebusinessinsights.com/asia-pacific-enterprise-resource-planning-erp-software-market-107424
- Georgiev, Y. (2021). Critical Success Factors for Erp Implementation. Izvestia Journal of the Union of Scientists – Varna. Economic Sciences Series, 10(3), 93–100.
- Glover, S. M., Prawitt, D. F., & Romney, M. B. (1999). Implementing Erp. Internal Auditor, 56(1), 40–46
- Groenfeldt, T (2023). Microsoft Uses Ai to Improve Its Dynamics 365 Erp System.retrieved June 24, 2023, From Https://www.forbes.com/sites/tomgroenfeldt/2023/06/20/microsoft-uses-ai-to-improve-its–dynamics-365-erp-system/?sh=54f03f9d1d9f
- Gürel, E. (2017). Swot Analysis: a Theoretical Review. Journal of International Social Research, 10, 994–1006. Https://doi.org/10.17719/jisr.2017.1832
- Hammer, M., & Stanton, S. (1999). How Process Enterprises Really Work. Harvard Business Review.
- Henderson, B. (1970). The Product Portfolio. Bcg Perspectives. Https://www.bcg.com/publications/1970/strategy-the-product-portfolio
- Iqbal, a., & Colomo-palacios, R. (2019). Key Opportunities and Challenges of Data Migration in Cloud: Results from a Multivocal Literature Review. Procedia Computer Science, 164, 48–55. Https://doi.org/10.1016/j.procs.2019.12.153
- Jepsen, C (2023). How to Choose an Out-of-the-box Erp That Gives Your Business an Edge. Retrieved June 24, 2023, From Https://www.forbes.com/sites/forbestechcouncil/2023/06/13/how-to-choose-an-out-of-the-box-erp-that-gives-your-business-an-edge/?sh=44459c5b72df
- Klaus, H., Rosemann, M., & Gable, G. G. (2000). What is Erp? Information Systems Frontiers, 2(2), 141–162. Https://doi.org/10.1023/a:1026543906354
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15th Ed.). Pearson Education
- Lanzolla, G., & Markides, C. (2021). A Business Model View of Strategy. Journal of Management Studies, 58(2), 540–553. Https://doi.org/10.1111/joms.12580
- Mandal, P., & Gunasekaran, a. (2003). Issues in Implementing Erp: a Case Study. European Journal of Operational Research, 146(2), 274–283. Https://doi.org/10.1016/s0377-2217(02)00549-0
- Mcnurlin, B. (2001). Will Users of Erp Stay Satisfied? Mit Sloan Management Review, 42(2).
- Mcclue I. (2020). Erp: Through the Decades. Oracle Netsuite. Https://www.netsuite.com.au/portal/au/resource/articles/erp/erp-history.shtml
- Nbn Co Ltd (2021). How We’re Tracking: September 2021. Retrieved June 27, 2023, From Https://www.nbnco.com.au/corporate-information/about-nbn-co/updates/dashboard-september-2021
- Odenwald, T., & Berg, C. (2014.). A New Paradigm for Managing Enterprise Resources. Mit Sloan Management Review, 56(1).
- Ortiz, J. (2010). The Global Environment Through the Slept Framework. Int. J. Of Business and Globalisation, 5, 475–492
- Paff, M. (2020). The Top 10 Erp Systems in the Australian Market. Value Adders. Https://valueadders.com.au/2020/08/the-top-10-erp-systems-in-the-australian-market/
- Philipson, G. (2017). Technologyone: Portrait of an Australian Software Powerhouse. Technologyone.
- Philipson, G. (2017). A Vision Splendid: The History of Australian Computing. The Australian Computer Society.
- Porter, M. E. (1996). What is Strategy? Harvard Business Review 74, No. 6: 61–78.
- Porter, M. E. (1998). Competitive Strategy: Techniques for Analyzing Industries and Competitors: With a New Introduction (1st Free Press Ed). Free Press
- Reeves, M; Moose, S; Venema, T (2014). Bcg Classics Revisited: the Growth Share Matrix. Bcg Global. Https://www.bcg.com/publications/2014/growth-share-matrix-bcg-classics-revisited
- Reeves, M., Love, C., & Tillmanns, P. (2012). Your Strategy Needs a Strategy. Harvard Business Review.
- Statista (2023). enterprise Software—australia | Statista Market Forecast. Retrieved June 22, 2023, From Https://www.statista.com/outlook/tmo/software/enterprise-software/australia
- Statista (2023). Smart Phone User Penetration in Australia | Statista Market Forecast. Retrieved June 22, 2023, From Https://www.statista.com/outlook/tmo/software/enterprise-software/australia
- Parliament of Australia (2016). Tax and Superannuation Laws Amendment (2016 Measures No. 2) Bill 2016. Retrieved June 26, 2023, From Https://www.aph.gov.au/parliamentary_business/bills_legislation/bills_search_results/result?bid=r5685
- Technology One (2023). Technologyone Website. Technology One. Retrieved June 22, 2023, From Https://technologyonecorp.com/
- Technology One (2022). Technologyone Website / Annual Reports & Presentations. Technology One. Retrieved June 22, 2023, From Https://technologyonecorp.com/company/investors/annual-reports