The Effect of Perceived Usefulness and Perceived Ease of Use on Technology Usage and Its Impact on Technology Adoption of New PLN Mobile App: Study on PLN UP3 Banda Aceh Office Customer

Muhammad Surairi, Muhammad Adam, & Mukhlis*
Management Department, Universitas Syiah Kuala, Indonesia
DOI – http://doi.org/10.37502/IJSMR.2025.8207

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Abstract

This research aims to evaluate the perceived usefulness and perceived ease of use associated with the technology adoption, specifically mediated by the technology usage of the New PLN Mobile app. The study’s respondents consist of users/customers from the PLN UP3 Banda Aceh office. The sample was determined according to the requirements of Structural Equation Modeling (SEM), utilizing a formula that recommends 10 times the number of indicators. With a total of 18 indicators, this resulted in a sample size of 180 participants. A purposive sampling technique was employed for this study. The results indicated that in the direct effect analysis, both perceived usefulness and perceived ease of use positively influence technology usage. Additionally, perceived usefulness, perceived ease of use, and technology usage all contribute positively to technology adoption. Furthermore, the mediation analysis revealed that technology usage serves as a positive mediator for the effects of perceived usefulness and perceived ease of use on technology adoption, demonstrating its role as a partial mediator within the model.

Keywords: Technology Adoption, Technology Usage, Perceived Usefulness, Perceived Ease of Use

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