The Impact of Career Development and Job Satisfaction on Gen-Z Employee Retention in Manufacturing Companies in The Karawang Region

Agung Annafi Putra1*, Dian Indiyati2, & Ratna Komala Putri3
123 Telkom University, Indonesia
DOI – http://doi.org/10.37502/IJSMR.2024.71207

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Abstract

Many companies have recruited young employees, known as Generation Z (Gen-Z), to fill positions needed by the company. This is in response to the challenge companies face in adapting to the changing times. Gen-Z employees will begin to replace the roles of previous generations in the workforce. One characteristic of Gen-Z employees is their tendency to easily switch companies, so an important factor that companies need to maintain is employee retention. This research seeks to determine levels for career development, job satisfaction and employee retention among Gen-Z employees, as well as to examine the im-pact of career development and job satisfaction on employee retention in manufacturing companies in the Karawang region. A quantitative model is applied in this process, incorporating both descriptive and verificative approaches, and the analysis tool is SEM PLS. Data collection techniques include observation and the distribution of questionnaires to 155 respondents of Gen-Z employees in manufacturing companies in the Karawang region. Descriptive analysis and hypothesis testing showed that the career development variable is categorized as quite good, job satisfaction is categorized as unsatisfactory, and employee retention is categorized as poor. Additionally, career development and job satisfaction have a positively and significantly impact to employee retention.

Keywords: Generation Z, Retention, Career Development, Job Satisfaction, Manufacture Companies, SEM PLS

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