Enhancing Oral Communication through Live Streaming: Exploring Opportunities and Challenges

Lyu Shu Yang, & Li Xuan
TV Zone Academy of Media and Communication, Haikou University of Economics, China
DOI – http://doi.org/10.37502/IJSMR.2023.6707

Abstract

This study evaluates live streaming’s effects on spoken conversations. After discussing voice communication’s relevance in numerous situations, live streaming is studied. Study live broadcasting’s impact on spoken communication. This research evaluates live-streamed spoken communication. Surveys, interviews, and relevant literature accomplished this. Livestream viewers and participants were assessed about spoken communication interest and usage. The research indicated live streaming enhances speech. Engagement, responsiveness, and dispersion increased. Global citizens can speak. Technology, privacy, and nonverbal communication are issues. These are concerns. Livestreaming spoken dialogue was advised. Streaming media is trustworthy and straightforward. Interactivity, standards, and communication best practices are covered here. Researching certain places and demographics may help explain live streaming’s influence on speech. This research reveals how live broadcasting influences speech. Livestreaming’s benefits and downsides. Live broadcasting helps businesses and people. Understanding this new media may boost communication skills and help organizations meet their communication goals. This approach benefits both.

Keywords: Oral Communication, Live Streaming

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  • Al-Aamri, A. K., Al-musallami, F. H., Ahmed, E. R., & Qazi, M. (2021). Impact of Audit Committees on Quality of Financial Reporting: A Study in Oman. International Journal of Business and Management Invention , 10(10), 35-43.
  • Ahmed, E. R., Islam, M. A., & Ariffin, K. H. K. (2015). An empirical analysis on legitimacy of sukuk: an insight of Malaysian sukuk. Asian Social Science, 11(13), 84.
  • Ahmed, E. R., Mamar, S. H. A., & Ghassani, A. S. A. (2021). Risk Management Practices and Financial Performance: The Case of Banks in Sultanate of Oman. AFRE (Accounting and Financial Review), 4(2), 164-171.
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  • AL-kiyumi, R. K., AL-hattali, Z. N., & Ahmed, E. R. (2021). Operational Risk Management and Customer Complaints in Omani Banks. Journal of Governance and Integrity, 5(1), 200-210.
  • Alshali, N. M., Alhattali, N. H., & Ahmed, E. R. (2021). Behavior of Consumers and Green Product: A Study in Oman. International Journal of Business and Management Invention, 10(9), 40-51.
  • Alsulmani, A. H., Alkindi, S. S., & Ahmed, E. R. (2021). Customer Accounting Information and Omani Service Companies’ Performance. International Journal of Finance & Banking Studies (2147-4486), 10(2), 79-88.
  • Alyaarubi, H. J., Alkindi, D. S., & Ahmed, E. R. (2021). Internal Auditing Quality and Earnings Management: Evidence from Sultanate of Oman. Journal of Governance and Integrity, 4(2), 115-124.
  • Gani, A. A. M. O., Al Rahbi, A. H. S. S., & Ahmed, E. R. (2021). Empirical Analysis on Corporate Transparency, Competitive Advantage, and Performance: An Insight of Muscat Securities Market. Journal of Governance and Integrity, 4(2), 96-102.
  • Hao, Y., Ahmed, E. R., Singh, K. S. D., & Amran, A. (2019). Innovation and diversity based organization culture and its effect on competitive advantage. Opción: Revista de Ciencias Humanas y Sociales, (21), 1205-1216.
  • Issa, S. S., Khalaf, H. H., Almuain, A. R., & Ahmed, E. R. (2018). Effectiveness of inflation targeting based monetary policy. Opción, 34(16), 590-605.
  • Singh, K. S. D., Islam, M. A., Ahmed, E. R., & Amran, A. (2019). An empirical investigation into the major drivers of corporate social responsibility. Opción: Revista de Ciencias Humanas y Sociales, (21), 1076-1090.
  • Salih, W. K., Ahmed, E. R., & Rahim, N. F. A. (2019). The internal supply chain of operation and green sustainability. Opción: Revista de Ciencias Humanas y Sociales, (21), 1221-1231.
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  • Alabdullah, T.T.Y., Kanaan-Jebna, Kanaan, Ahmed, E. R.(2022). THE IMPACT OF PLATFORMS BEING ANALOGUE IN SOME EUROPEAN COUNTRIES ON DEALING WITH MANAGEMENT ISSUES. Russian Journal of Agricultural and Socio-Economic Sciences, Vol. 10, no 102, 89–96. doi: 10.18551/rjoas.2020-06.11.
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  • Issa, S. S., Khalaf, H. H., Almuain, A. R., & Ahmed, E. R. (2018). Effectiveness of inflation targeting based monetary policy. Opción, 34(16), 590-605.
  • Ahmed, E. R., Mamar, S. H. A., & Ghassani, A. S. A. (2021). Risk Management Practices and Financial Performance: The Case of Banks in Sultanate of Oman. AFRE (Accounting and Financial Review), 4(2), 164-171.
  • Ahmed, E. R., Bin Yahya, S., & Haron, M. (2014). Shubuhat: related activities in Islamic financial operations. Journal of Islamic Economics, Banking and Finance, 113(3580), 1-19.
  • AL-kiyumi, R. K., AL-hattali, Z. N., & Ahmed, E. R. (2021). Operational Risk Management and Customer Complaints in Omani Banks. Journal of Governance and Integrity, 5(1), 200-210.
  • Alshali, N. M., Alhattali, N. H., & Ahmed, E. R. (2021). Behavior of Consumers and Green Product: A Study in Oman. International Journal of Business and Management Invention, 10(9), 40-51.
  • Alyaarubi, H. J., Alkindi, D. S., & Ahmed, E. R. (2021). Internal Auditing Quality and Earnings Management: Evidence from Sultanate of Oman. Journal of Governance and Integrity, 4(2), 115-124.
  • Gani, A. A. M. O., Al Rahbi, A. H. S. S., & Ahmed, E. R. (2021). Empirical Analysis on Corporate Transparency, Competitive Advantage, and Performance: An Insight of Muscat Securities Market. Journal of Governance and Integrity, 4(2), 96-102.
  • Nor, M. I., Masron, T. A., &Alabdullah, T. T. Y. (2020). Macroeconomic fundamentals and the exchange rate volatility: empirical evidence from Somalia. SAGE Open, 10(1), 2158244019898841.
  • Alsulmani, A. H., Alkindi, S. S., & Ahmed, E. R. (2021). Customer Accounting Information and Omani Service Companies’ Performance. International Journal of Finance & Banking Studies (2147-4486), 10(2), 79-88.