Do the Relationship between Green Marketing Strategies, Green Perceived Value, and Green Trust Enhance Green Purchase Intentions: A conceptual Study

Akram M. Alhamad1*, Mustafa Akyürek2, Sawsan Abdelghafar Mohamed3, & Abdullah Mahfoud Salem Baadhem4
1,2,3 Faculty of Business, Karabuk University, Turkey
4Faculty of Business and communication, Universiti Malaysia Perlis, Malaysia
DOI – http://doi.org/10.37502/IJSMR.2023.6711

Abstract

As a direct response to the ever-increasing demand for environmentally friendly products, “green marketing” has emerged as one of the most effective business techniques of the present day. As a result, this study summarizes the previous research to better understand the connection between green marketing techniques, green perceived value, and green purchase intention, with faith in the environment serving as a moderating factor. Additionally, the purpose of this research is to offer a different point of view, which will set it apart from other studies that have been conducted on the topic of green products, green perceived value, and green marketing strategies that can improve green trust as well as green purchase intentions. In order to investigate the connection between the different factors, a conceptual framework has been established.

Keywords: Green Marketing Strategy, Green Perceived Value, Green Trust, Green Purchase Intention.

References

  • Abd Alia, Z. N., & AL hamad, A. M. (2022). Behavior Financial Theory and Analysis of Investor Behavior in the Capital Markets in Lebanon. Journal of Management and Economic Studies, 4(2), 82-90.
  • Ahmad, W., & Zhang, Q. (2020). Green purchase intention: Effects of electronic service quality and customer green psychology. Journal of Cleaner Production, 267, 122053.
  • Ahmed, R. R., Streimikiene, D., Qadir, H., & Streimikis, J. (2023). Effect of green marketing mix, green customer value, and attitude on green purchase intention: Evidence from the USA. Environmental Science and Pollution Research, 30(5), 11473-11495.
  • Akram, M. Alhamad. Bassam, Riyadh. Hammoodi. Aljanabi. Athraa, Abdulkareem. Hameed. Almaali. (2022). The Relationship between Organizational Justice, Organizational Trust, and Organizational Citizenship Behavior: A Case Study of the Employees of the Karabuk University. Sumerianz Journal of Business Management and Marketing, Vol. 5, No. 1, pp. 1-7.
  • Alamsyah, D. P., Chung, W. Y. D., Mulyani, M. L., & Amran, A. (2013). A study of green perceived value as mediation to green purchase intention of CUSTOMER. Journal of Critical Reviews, 7(14), 2020.
  • AlghzawI, M., Alghizzawi, M., & Tarabieh, S. M. Z. A. (2020). Consumer impulsive buying behavior of services sector in Jordan. JournalNX-A Multidisciplinary Peer Reviewed Journal, 6(7), 227-237.
  • Alhamad, A. M. (2019). The Relationship Between Green Marketing Strategies and Consumers’ Purchasing Intention of Green Products in Malaysia: Moderating Effect of Self-identity (Doctoral dissertation, School of Business Innovation and Technopreneurship, Universiti Malaysia Perlis).
  • Alhamad, A. M., Ahmed, E. R., Akyürek, M., & Baadhem, A. M. S. (2023). Green Marketing and Attitude Affect the Consumer Buying Behavior of Green Product in Turkey.
  • Alhamad, A. M., Junoh, M. Z. B. H. M., & Salha, T. Green Products and Intention of Consumers: Overview Point.
  • Alhamad, A. M., Junoh, M. Z. B. M., & Eneizan, B. (2019). Green marketing strategies: Theoretical approach. American journal of economics and business management, 2(2), 77-94.
  • Alhamad, A. M., Osman, A., Manaf, A. H. B. A., Abdullah, M. S., & AlShatnawi, H. A. M. (2015). The Impact of Cross-Cultural Leadership on Management Performance in International Organizations: A Malaysian Perspective. Asian journal of social sciences & humanities, 4(3), 110-119.
  • ALHAMAD, A., AHMED, E. R., AKYÜREK, M., & BAADHEM, A. M. S. (2023). THE IMPACT OF ENVIRONMENTAL AWARENESS AND ATTITUDE ON GREEN PURCHASE INTENTION: AN EMPIRICAL STUDY OF TURKISH CONSUMERS OF GREEN PRODUCT. Malatya Turgut Özal Üniversitesi İşletme ve Yönetim Bilimleri Dergisi, 4(1), 22-36.
  • Ali, A., & Ahmad, I. (2016). Environment-friendly products: factors that influence the green purchase intentions of Pakistani consumers. Pakistan Journal of Engineering, Technology & Science, 2(1).
  • Ali, A., Khan, A. A., Ahmed, I., & Shahzad, W. (2011). Determinants of Pakistani consumers’ green purchase behavior: Some insights from a developing country. International Journal of Business and Social Science, 2(3), 217-226.
  • Ali, M., Ullah, S., Ahmad, M. S., Cheok, M. Y., & Alenezi, H. (2023). Assessing the impact of green consumption behavior and green purchase intention among Millennials Toward Sustainable Environment. Environmental Science and Pollution Research, 30(9), 23335-23347.
  • Amin, S., & Tarun, M. T. (2021). Effect of consumption values on customers’ green purchase intention: a mediating role of green trust. Social Responsibility Journal, 17(8), 1320-1336.
  • Amoako, G. K., Doe, J. K., & Dzogbenuku, R. K. (2021). Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing. Society and Business Review, 16(3), 398-419.
  • Ansar, N. (2013). Impact of green marketing on consumer purchase intention. Mediterranean Journal of Social Sciences, 4(11), 650.
  • Arora, A., & Chahal, H. S. (2017). Exploring factors affecting consumer’s perception towards green electrical cooling appliances. T INDIAN JOURNAL HE OF COMMERCE, 70(2).
  • Asif, M. H., Zhongfu, T., Irfan, M., & Işık, C. (2023). Do environmental knowledge and green trust matter for purchase intention of eco-friendly home appliances? An application of extended theory of planned behavior. Environmental Science and Pollution Research, 30(13), 37762-37774.
  • Awan, U. (2011). Green marketing: Marketing strategies for the Swedish energy companies. International Journal of Industrial Marketing, 1(2), 1.
  • Ahmed, E. R., Alabdullah, T. Y., Islam, M. A., &Asmar, M. (2014) “Sukuk Legitimacy: A New Measurement Based on Content Analysis” 16th Malaysian Finance Association Conference in SasanaKijang Central Bank of Malaysia, Kuala Lumpur, June 4-6, 2014.
  • Ahmed, E. R., Alabdullah, T. T. Y., Thottoli, M. M., &Maryanti, E. (2020). Does Corporate Governance Predict Firm Profitability? An Empirical Study in Oman. The International Journal of Accounting and Business Society, 28(1), 127-143.
  • Ahmed, E. R., Alabdullah, T. T. Y., Thottoli, M. M., &Maryanti, E. (2020). How Do Sustainability Assurance, Internal Control, Audit Failures Influence Auditing Practices? . Journal of Management, Accounting, General Finance and International Economic Issues, 2 (3).
  • Ahmed, E. R., Aiffin, K. H. B., Alabdullah, T. T. Y., &Zuqebah, A. (2016). Zakat and Accounting Valuation Model. Journal of Reviews on Global Economics, 5, 16-24.
  • Alabdullah, Alfadhl dan Rabi.2014.The Role of Forensic Acounting in Reducing Financial Corruption: A Study in Iraq.International Journal of Business and Management.Vol.9, No.1.
  • Alabdullah, T. T. Y., Alfadhl, M. M. A., Yahya, S., and Rabi, A. M. A. (2014a). The Role of Forensic Accounting in Reducing Financial Corruption: A Study in Iraq. International Journal of Business and Management 9, 26–26.
  • Alabdullah, T. T. Y., Ahmed, E. R., & Nor, M. I. (2019). Do board characteristics provide more enhancement for firm financial performance?A corporate governance perspective. New challenges in corporate governance: Theory and practice (pp. 89–91). https://doi.org/10.22495/ncpr_25.
  • Al-Hashimy, H. N. H., Alabdullah, T. T. Y., Ries, E., Ahmed, M. A., Nor, M. I., & Jamal, K. A. M. (2022). The Impact of Financial Management Elements and Behavioral Intention on the Financial Performance. International Journal of Scientific and Management Research, 5(12), 117-149.
  • Alabdullah, T. T. Y., Hussein, Z. A. A. (2023). Risk Management, Female Leadership and Project Management Performance: A study in Oman. International Journal of Scientific and Management Research, 6(6), 77-94.
  • Alabdullah, T. T. Y., Zubon, Z. H. (2023). DO INVESTMENTS AND INDEPENDENCY INFLUENCE FIRM PERFORMANCE IN LIGHT OF PERFORMANCE MANAGEMENT: A STUDY IN KUWAIT. JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, 2(3), 645-661.
  • Almashhadani, H. A., & Almashhadani, M (2022). The Impact of Financial Technology on Banking Performance: A study on Foreign Banks in UAE. International Journal of Scientific and Management Research, 6(01), 1-21.
  • Alabdullah, T. T. Y., Ahmed, E. R., Almashhadani, M., Yousif, S. K., Almashhadani, H, A., Almashhadani, R., Putri, E. 2021. How significantly to emergingeconomies benefit from board attributes and risk management in enhancing firm profitability? Journal of accounting Science, Vol. 5, no. 1
  • Almashhadani, M., & Almashhadani, H. A., (2022). Internal mechanisms characteristics and firm financial profitability. International Journal of Business and Management Invention, 11(5), 01-06.
  • Almashhadani, M., & Almashhadani, H. A., (2022). Corporate Governance as an Internal Control Mechanism and its Impact on Corporate Performance. International Journal of Business and Management Invention, 11(8), 53-59.
  • Almashhadani, M. (2021). How Dose Corporate Governance Leverage Organizational Performance: A Survey With Suggestions And Notes For Further Research. Russian Journal of Agricultural and Socio-Economic Sciences 3(111), 3–9.
  • Almashhadani, M. (2020). Testing the effecting elements of R&D engineer’s inventively in design industrialization Sector: A study in Singapore. Journal of Information and Computational Science,10(5).
  • Almashhadani, M. (2021). A brief Review of Corporate Governance Structure and Corporate Profitability in Developed and Developing economy. International Journal of Business and Management Invention,10(11).
  • Almashhadani, M. (2021). How Dose Corporate Governance Leverage Organizational Performance: A
  • Survey With Suggestions And Notes For Further Research. Russian Journal of Agricultural and SocioEconomic Sciences, 3(111), 3-9.
  • M & Almashhadani. A.A., (2022). Internal mechanisms characteristics and firm financial profitability.” International Journal of Business and Management Invention, 11(5), 01-06.
  • Almashhadani, M. (2021). Internal Control Mechanisms, CSR, and Profitability: A Discussion. International Journal of Business and Management Invention, 10(12), 38–43.
  • Almashhadani, M.; Almashhadani, A.A. Corporation Performance and Corporate Governance System: An argument. Int. J. Bus. Manag. Invent. 2022, 11, 13–18.
  • Almashhadani, M, & Almashhadani, A.A., (2023). Corporate Governance Science, Culture and Financial Performance. International Journal of Business and Management Invention, 11(2), 55-60.
  • Almashhadani, M., & Almashhadani, H. A., (2023). The Impact of Sustainability Reporting on Promoting Firm performance. International Journal of Business and Management Invention, 12(4), 101-111.
  • Barber, N., Taylor, D. C., & Deale, C. S. (2010). Wine tourism, environmental concerns, and purchase intention. Journal of Travel & Tourism Marketing, 27(2), 146-165.
  • Barnes, B. R., Leonidou, L. C., Siu, N. Y., & Leonidou, C. N. (2015). Interpersonal factors as drivers of quality and performance in Western–Hong Kong interorganizational business relationships. Journal of International Marketing, 23(1), 23-49.
  • Bathmathan, V., & Rajadurai, J. (2019). Green marketing mix strategy using modified measurement scales—A performance on gen Y green purchasing decision in Malaysia. International Journal of Engineering and Advanced Technology, 9(1), 3612-3618.
  • Bhaskar, P. P., & Kumar, D. P. (2016). Customer loyalty on e-commerce. International Journal of Management Research and Reviews, 6(12), 1661.
  • Blau, P. M. (1986). Exchange and Power in Social Life , electronic edition.
  • Boks, C., & Stevels, A. (2007). Essential perspectives for design for environment. Experiences from the electronics industry. International Journal of Production Research, 45(18-19), 4021-4039.
  • Boz, Z., Korhonen, V., & Koelsch Sand, C. (2020). Consumer considerations for the implementation of sustainable packaging: A review. Sustainability, 12(6), 2192.
  • Butt, M. M., Mushtaq, S., Afzal, A., Khong, K. W., Ong, F. S., & Ng, P. F. (2017). Integrating behavioural and branding perspectives to maximize green brand equity: A holistic approach. Business Strategy and the Environment, 26(4), 507-520.
  • Almashhadani, M., & Almashhadani, H. A., (2022). CEO duality and firm performance: A review from the Middle East perspective. International Journal of Business and Management Invention, 11(2), 55-60.
  • Almashhadani, M., & Almashhadani, H. A., (2022). Does Corporate Governance Improve Corporate Profitability: Reviewing the Role of Internal Corporate Governance Mechanisms. International Journal of Business and Management Invention, 11(6), 07–11.
  • Almashhadani, M., & Almashhadani, H. A., (2022). The impact of ownership on profitability: An conceptual study. International Journal of Business and Management Invention, 11(6), 01–06.
  • Almashhadani, M., & Almashhadani, H. A., (2023). Corporate Governance and Environmental Discloser. International Journal of Business and Management Invention, 12(4), 112-117.
  • Almashhadani, M., & Almashhadani, H. A., (2022). The beneficial of firm size, board size, ownership structure, and independence in developing markets’ firm performance: Evidence from Asia. International Journal of Business and Management Invention, 11(7), 88-92.
  • Almashhadani, M. (2021). Internal Control Mechanisms, CSR, and Profitability: A. International Journal of Business and Management Invention, 10(12), 38–43.
  • Alabdullah, T. T. Y., Al-Fakhri, I., Ahmed, E. R., & Kanaan-Jebna, A. 2021. Empirical Study Of The Influence Of Board Of Directors’feature On Firm Performance. Russian Journal of Agricultural and Socio-Economic Sciences. 11(119), 137-146.
  • Alabdullah, T. T. Y. (2021). Management accounting insight via a new perspective on the risk management – companies’ profitability relationship. International Journal of Intelligent Enterprise 7, In press.
  • Alabdullah, T. T. Y., Ahmed, E. R. (2021). New Insights to Investigate the Impact of Internal Control Mechanisms on Firm Performance: A Study in Oman. RisetAkuntansidanKeuangan Indonesia, Vol. 6,(2).
  • Alabdullah, T. T. Y. (2019). Management Accounting and Service Companies’ Performance: Research in Emerging Economies, Australasian Accounting, Business and Finance Journal, 13(4), 100-118.doi:10.14453/aabfj.v13i4.8.
  • Alabdullah, T. T. Y. (2017). Compensation committee, company board attributes, and company performance: The moderating effect of leadership position. Paper presented at the 2017 Wei International Academic Conference Proceedings, July 24-27, 2017, Business and Economics.
  • Alabdullah, T. T. Y. (2016). Are Board Size And Ownership Structure Beneficial In Emerging Markets’ Firms? Evidence from Jordan. International Journal of Management & Information Systems (IJMIS), 20(3), 87-94.
  • Alabdullah, T. T. Y. (2018). The relationship between ownership structure and firm financial performance. Benchmarking: An International Journal, 25(1), 319-333.
  • Alabdullah, T. T. Y., Laadjal, A., Ries, E., & Al-Asadi, Y. A. A. (2018). Board Features and Capital Structure in Emerging Markets. Journal of Advanced Management Science, 6 (2).
  • Alabdullah, T. T. Y., Nor, M. I., & Ahmed, E. R. (2018). The determination of firm performance in emerging nations: Do board size and firm size matter? Management, 5(3), 57-66.
  • Ahmed, R.,  Alabdullah,  T.  T.  Y.,  Ardhani,  L.,  &Putri,  E.  (2021).  The  Inventory  Control  System’s Weaknesses Based on the Accounting Postgraduate Students’ Perspectives. Journal of Accounting and Business Education, 5(2), 1-8.DOI: http://dx.doi.org/10.26675/jabe.v5i2.19312.
  • Ahmed, E. R. e. A.(2016). Zakat and Accounting Valuation Model. Journal of Reviews on Global Economics, 5(16-24), 24.
  • Ahmed, E. R., Islam, M. A., Alabdullah, T. T. Y., and bin Amran, A. (2018). Proposed the pricing model as an alternative Islamic benchmark. Benchmarking: An International Journal 25, 2892–2912. doi: 10.1108/bij-04-2017-0077.
  • Ahmed, E. R., Alabdullah, T. T. Y., Shaharudin, M. S., &Putri, E. (2020). Further Evidence on the Link between Firm’s Control Mechanisms and Firm Financial Performance: Sultanate of Oman. Journal of Governance and Integrity, 4(1), 1-6.
  • Ahmed, E. R., A Amran, Alabdullah, T. T. Y., & , A Islam (2019). Testing The Legitimacy Index In Light Of Shariah Risks For Sukuk Markets. European Proceedings of Social and Behavioural Sciences 88.
  • Ahmed, E. R., Islam, M. A., and & Alabdullah, T. T. Y. (2017). The moderating role of Shariah supervisory board on sukuk pricing benchmark. International Journal of Excellence in Islamic Banking and Finance 6.
  • Ahmed, et al. 2018. Proposed the Pricing Model as an Alternative Islamic Benchmark: Benchmarking: An International Journal, Vol. 25, Issue 8, pp. 2892-2912.
  • Ahmed, E. R., Islam, M. A., and & Alabdullah, T. T. Y. (2017). The moderating role of Shariah supervisory board on sukuk pricing benchmark. International Journal of Excellence in Islamic Banking and Finance 6.
  • Ahmed, E. R., Islam, A., Zuqibeh, A., &Alabdullah, T. T. Y. (2014). Risks management in Islamic financial instruments. Advances in Environmental Biology, 402-406.
  • Alabdullah, T. T. Y. (2016). Agency Theory Perspective: A Quantitative Study Of Accounting Performance Measures In Emerging Economies. ICTE Proceedings, New York.
  • Alsarmi, Y. N. A., & Ahemed, E. R. (2022). Determinants of Efficiency of Tax’s Collection in Oman. JABE (Journal of Accounting and Business Education), 7(1), 59-71.
  • Alabdullah, T. T. Y., Ahmed, E. R., & Nor, M. I. (2018). New Ideas from Management, Finance and Accounting Perspective: The Research for A New Link Between A Company’s Outcome and Risk Management. 5th International Conference on New Ideas in Management, Economics and Accounting.
  • Alabdullah, T. T. Y. (2016). Corporate Governance from The Perspective of The Past and The Present and The Need to Fill an International Gap. Risk Governance & Control: Financial Markets & Institutions, 6(4).
  • Alabdullah, T. T. Y., Ahmed, E. R., and Nor, M. I. (2020). The World Declining Economy And Coronavirus Pandemic: Systems Should Be Continued. Russian Journal of Agricultural and Socio-Economic Sciences 102, 89–96. doi: 10.18551/rjoas.2020-06.11.
  • Thottoli, M. M., & Ahmed, E. R. (2022). Information technology and E-accounting: some determinants among SMEs. Journal of Money and Business, 2(1), 1-15.
  • Alabdullah, T. T. Y. (2021). Ownership Structure and the Failure or Success of Firm Performance: Evidence from Emerging Market; Cross-sectional Analysis. International Journal of Business and Management Invention, 10(8).
  • Almashhadani, H. A., & Almashhadani, M (2022). The Impact of Financial Technology on Banking Performance: A study on Foreign Banks in UAE. International Journal of Scientific and Management Research, 6(01), 1-21.
  • Hussain, H. N., Alabdullah, T. T. Y., Ries, E., & Jamal, K. A. M. (2023). Implementing Technology for Competitive Advantage in Digital Marketing. International Journal of Scientific and Management Research, 6(6), 95-114.
  • Hussain, H. N., Alabdullah, T. T. Y., Jamal, K. A. M., & Ries, E. (2023). Time Management as a Critical Success Factor in the Oil Industry of Basra Governorate: An Accounting Information Systems Study. International Journal of Scientific and Management Research, 6(6), 59-76.
  • Almashhadani, M., & Almashhadani, H. A., (2023). English Translations in Project Management: Enhancing Cross-Cultural Communication and Project Success. International Journal of Business and Management Invention, 12(6), 291-297.
  • Almashhadani, M., & Almashhadani, H. A., (2023). Translation Integration in Information Systems and
  • Project Management: A Synergistic Approach. International Journal of Business and Management Invention, 12(6), 298-304.
  • Almashhadani, M., & Almashhadani, H. A., (2023). The Impact of Education on Construction Management: A Comprehensive Review. International Journal of Business and Management Invention, 12(6), 284-290.
  • Alabdullah, T. T. Y., Yahya, S., &Ramayah, T. (2014). Corporate Governance Development: New or Old Concept? European Journal of Business and Management, 6(7), 312-315.
  • Rahim, N. F. A., Ahmed, E. R., Sarkawi, M. N., Jaaffar, A. R., & Shamsuddin, J. (2019). Operational risk management and customer complaints: the role of product complexity as a moderator. Benchmarking: An International Journal, 26(8), 2486-2513.
  • Alabdullah, T. T. Y. (2016). The Performance of Companies and The Board’s Characteristics From the New Perspective of Manipulation Avoidance. Corporate Ownership & Control, 13(4), 279-286.
  • Alabdullah, T. T. Y., Maryanti, E . (2021). Internal Control Mechanisms in Accounting, Management, and Economy: A review of the Literature and Suggestions of New Investigations. International Journal of Business and Management Invention, 10(9).
  • Alabdullah, T. T. Y., Alfadhl, M. M. A., Yahya, S., & Rabi, A. M. A. (2014). The Role of Forensic Accounting in Reducing Financial Corruption: A Study in Iraq. International Journal of Business and Management, 9 (1), 26.
  • Alabdullah, T. T. Y., Al-Fakhri, I., Ahmed, E. R., & Kanaan-Jebna, A. 2021. Corporate Governance System and Firm Financial Performance. Acta Scientific Computer Sciences, 4 (6), 97-103.
  • Abushammala, S. N., Alabdullah, T. T. Y., & Ahmed, E. R. (2015). Causal Relationship between Market Growth and Economic Growth. Comparison Study. European Journal of Business and Management 7(33).
  • Ahmed, E. R., Islam, M. A., Alabdullah, T. T. Y., &Amran, A. B. (2019). A qualitative analysis on the determinants of legitimacy of sukuk. Journal of Islamic Accounting and Business Research, Vol. 10 No. 3, pp. 342-368.
  • Alabdullah, T. T. Y., Yahya, S., & Ramayah, T. (2014). Corporate Governance Mechanisms and Jordanian Companies’ Financial Performance. Asian Social Science, 10(22), p247.
  • Alabdullah, T. T. Y., Yahya, S., and T.Ramayah (2014b). Corporate Governance Mechanisms and Jordanian Companies’ Financial Performance. Asian Social Science 10, 247–247.
  • Ahmed, E. R., Alabdullah, T. T. Y &Shaharudin, M. S. (2020). Approaches to Control Mechanisms and Their Implications for Companies’ Profitability: a Study in UAE. Journal of accounting Science, Vol. 4, no. 2, pp. 11-20.
  • Alabdullah, T. Y., SofriYahya, and Thurasamy, R. (2014c).Corporate Governance Development: New or Old Concept? European Journal of Business and Management 6, 312–315.
  • Ahmed, E. R., Rahim, N. F. A., Alabdullah, T. T. Y., &Thottoli, M. M. (2019). An examination of social media role in entrepreneurial intention among accounting students: a SEM study. Journal of Modern Accounting and Auditing, 15(12), 577-589.
  • Ahmed, E. R., Alabdullah, T. T. Y., Amran, A., &Yahya, S. B. (2018). Indebtedness Theory and Shariah Boards: A Theoretical Approach. Global Business and Management Research, 10(1), 127-134.
  • Ahmed, E. R., Islam, M. A., &Alabdullah, T. T. Y. (2014). Islamic sukuk: Pricing mechanism and rating. Journal of Asian Scientific Research, 4(11), 640.
  • EssiaRies, A. (2014). Islamic Sukuk: Pricing mechanism and rating [Електроннийресурс]/EssiaRies Ahmed, Md. Aminul Islam, Tariq TawfeeqYousifAlabdullah. Journal of Asian Scientific Research, (4), 11.
  • Alabdullah, T. T. Y., Yahya, S., and T.Ramayah (2014b). Corporate Governance Mechanisms and Jordanian Companies’ Financial Performance. Asian Social Science 10, 247–247.
  • Alabdullah,   T.  Y.,  Ahmed,  E.  R.,  &  Ahmed,  R.  R.  (2021).  Organization features  and  profitability: Implications  for  a  sample  of  Emerging  Countries.  Journal  of  Accounting  and  Business  Education, 5(2), 43-52.DOI: http://dx.doi.org/10.26675/jabe.v5i2.16351.
  • Almashhadani, H. A., & Almashhadani, M (2022). An overview of recent developments in corporate governance. International Journal of Business and Management Invention, 11(5), 39-44.
  • Almashhadani, H. A., & Almashhadani, M (2022). Why Internal Control Mechanisms Deserve Serious and Creative Thinking: Dothey Provide Useful Insights. International Journal of Business and Management Invention, 11(8), 60-66.
  • Chairy, C., & Alam, M. E. N. (2019). The influence of environmental concern, green perceived knowledge, and green trust on green purchase intention. Jurnal Manajemen (Edisi Elektronik), 10(2), 131-145.
  • Chen, L., Qie, K., Memon, H., & Yesuf, H. M. (2021). The empirical analysis of green innovation for fashion brands, perceived value and green purchase intention—mediating and moderating effects. Sustainability, 13(8), 4238.
  • Chen, S. Y., & Lu, C. C. (2016). Exploring the relationships of green perceived value, the diffusion of innovations, and the technology acceptance model of green transportation. Transportation Journal, 55(1), 51-77.
  • Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502-520.
  • Chen, Y. S., & Chang, C. H. (2013). Greenwash and green Trust: The mediation effects of green consumer confusion and green perceived risk. Journal of business ethics, 114, 489-500.
  • Chowdhury, S. H., Roy, S. K., Arafin, M., & Siddiquee, S. (2019). Green HR practices and its impact on employee work satisfaction-a case study on IBBL, Bangladesh. International Journal of Research and Innovation in Social Science, Delhi, 3(3), 129-138.
  • Creusen, M. E., Veryzer, R. W., & Schoormans, J. P. (2010). Product value importance and consumer preference for visual complexity and symmetry. European Journal of Marketing, 44(9/10), 1437-1452.
  • Daels, C. (2017). The influence of brand architecture on perceived greenwashing. Should you position your company, brand or product as environmentally friendly.
  • Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner production, 165, 1263-1279.
  • Davari, A., & Strutton, D. (2014). Marketing mix strategies for closing the gap between green consumers’ pro-environmental beliefs and behaviors. Journal of Strategic Marketing, 22(7), 563-586.
  • Davis, G. (2014). Why product packing influences consumer buying behavior.
  • Devi Juwaheer T, Pudaruth S, and Monique Emmanuelle Noyaux M (2012). Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius. World Journal of Entrepreneurs.
  • Dewi, C. S., & Annas, M. (2022). Consumption Value dimension of green purchase intention with green trust as mediating variable. Dinasti International Journal of Economics, Finance & Accounting, 3(3), 315-325.
  • Dhewi, T. S., Putra, I. W. J. A., & Wahyudi, H. D. (2018). The influence of green perceived value and green perceived risk perceptions on the green product purchase intention. KnE Social Sciences, 411-425.
  • Di Martino, J., Nanere, M. G., & DSouza, C. (2019). The effect of pro-environmental attitudes and eco-labelling information on green purchasing decisions in Australia. Journal of Nonprofit & Public Sector Marketing, 31(2), 201-225.
  • Dinh, K. C., Nguyen-Viet, B., & Phuong Vo, H. N. (2023). Toward sustainable development and consumption: The role of the green promotion mix in driving green brand equity and green purchase Intention. Journal of Promotion Management, 1-25.
  • Donato, C., & Adıgüzel, F. (2022). Visual complexity of eco-labels and product evaluations in online setting: Is simple always better?. Journal of Retailing and Consumer Services, 67, 102961.
  • Alabdullah, T. T. Y., Ahmed, E. R., (2020). A cross-sectional analysis of the influence of corporate governance features on the organizational outcomes: An assessment. International Islamic University Chittagong. 17(2). P.P 6-26.
  • Alabdullah, T. T. Y., Yahya, S., Nor, M. I., &Majeed, F. Q. (2016). An Investigation of Corporate Governance from A New Perspective: Examining the Financial Performance of Companies and The Impact of Executive Turnover. Corporate Board: Role, Duties & Composition, 12(1).
  • Alabdullah, T. T. Y., Ahmed, E. R., &Muneerali, M. (2019). Effect of Board Size and Duality on Corporate Social Responsibility: What has Improved in Corporate Governance in Asia?. Journal of Accounting Science, 3(2), 121-135.
  • Alabdullah, T. T. Y., Awang, M. I., Sobirov, B., Multazam, M. T., & Wardana, M. D. (2023). of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022).
  • Alabdullah, T. T. Y., Ahmed, E. R. (2019). Board Diversity and Disclosure of Corporate Social Responsibility Link: A Study in Malaysia. Journal of Adv Research in Dynamic & Control System, 11(11).
  • Alabdullah, T. T. Y., Ahmed, E. R., & Nor, M. I. (2019). Do board characteristics provide more enhancement for firm financial performance? A corporate governance perspective. New challenges in corporate governance: Theory and practice (pp. 89-91). https://doi.org/10.22495/ncpr_25.
  • Almashhadani, M., & Almashhadani, H. A., (2022). Internal mechanisms features, unfavourable behaviour and firm performance. International Journal of Business and Management Invention, 11(4), 1–6.
  • Almashhadani, M., & Almashhadani, H. A., (2022). An overview of recent developments in corporate governance. International Journal of Business and Management Invention, 11(5), 39–44.
  • Alabdullah, T. T. Y., Ahmed, E. R., & Yahya, S. (2018). The determination of firm performance in emerging nations: Do board size and firm size matter?. International Academic Journal Of Accounting And Financial Management, 5(2), 57-66.DOI: 10.9756/IAJAFM/V5I2/1810017.
  • Alabdullah, T. T. Y & Ahmed, E. R. (2020). Audit Committee Impact on Corporate Profitability in Oman Companies: an Auditing and Management Accounting Perspective. RisetAkuntansidanKeuangan Indonesia, Vol. 5, no. 2, pp. 121-128.
  • Alabdullah, T. T. Y. and Ahmed, E. R. (2018). Corporate Governance: To What Extent it is important in the Arab Countries. International Journal of Science and Research 7.
  • Alabdullah, T. T. Y & Ahmed, E. R. &Abushammala, (2020). Growth of Companies: Empirical Study of the Companies Listed in Developing Economies. Journal of accounting Science,  Vol. 4, no. 2, pp. 1-10.
  • Alabdullah, T.T.Y., Asmar, M. (2022). Under COVID-19 Pandemic Impact: Do Internal Mechanisms Play Fundamental Role in Corporations’ Outcomes. Business Ethics and Leadership, 6(1), 84-92. http://doi.org/10.21272/bel.6(1).84-92.2022
  • Alabdullah, T.T.Y., Kanaan-Jebna, Kanaan, Ahmed, E. R.(2022). THE IMPACT OF PLATFORMS BEING ANALOGUE IN SOME EUROPEAN COUNTRIES ON DEALING WITH MANAGEMENT ISSUES. Russian Journal of Agricultural and Socio-Economic Sciences, Vol. 10, no 102, 89–96. doi: 10.18551/rjoas.2020-06.11.
  • FalihChichan, H., &Alabdullah, T. T. Y. (2021). Does Environmental Management Accounting Matter in Promoting Sustainable Development? A study in Iraq. Journal of Accounting Science, 5(2), 114-126.
  • Alfadhl, M. M. A. F. and Alabdullah, T. T. Y. (2013). Determinants of the Managerial Behavior of Agency Cost and Its Influential Extent on Performance: A Study in Iraq. International Journal of Humanities and Social Science, 3–3.
  • Alfadhl, M. M. A., Alabdullah, T. T. Y. (2016). Agency Cost and Management Behavior: The Role of Performance as a Moderator. International Journal of Science and Research (IJSR), 5(1), 1858-1864.
  • AL-Fakhri, I., Alabdullah, T.T.Y. (2021). The Evolution of a Robust and Reliable Brand Experience Scale in the Malaysian Context: An Empirical Evidence. Business Ethics and Leadership, 5(4), 59-67. https://doi.org/10.21272/bel.5(4).59-67.2021
  • Kanaan-Jebna, A. M. J., Alabdullah, T. T. Y., Ahmed, E. R., & Ayyasamy, R. K. (2022). Firm Performance and the Impact of Entrepreneurial Education and Entrepreneurial Competencies. Business Ethics and Leadership, 6(2), 68–77. https://doi.org/10.21272/bel.6(2).68-77.2022
  • Al-Aamri, A. K., Al-musallami, F. H., Ahmed, E. R., & Qazi, M. (2021). Impact of Audit Committees on Quality of Financial Reporting: A Study in Oman. International Journal of Business and Management Invention , 10(10), 35-43.
  • Ahmed, E. R., Islam, M. A., & Ariffin, K. H. K. (2015). An empirical analysis on legitimacy of sukuk: an insight of Malaysian sukuk. Asian Social Science, 11(13), 84.
  • Ahmed, E. R., Mamar, S. H. A., & Ghassani, A. S. A. (2021). Risk Management Practices and Financial Performance: The Case of Banks in Sultanate of Oman. AFRE (Accounting and Financial Review), 4(2), 164-171.
  • Ahmed, E. R., Bin Yahya, S., & Haron, M. (2014). Shubuhat: related activities in Islamic financial operations. Journal of Islamic Economics, Banking and Finance, 113(3580), 1-19.
  • AL-kiyumi, R. K., AL-hattali, Z. N., & Ahmed, E. R. (2021). Operational Risk Management and Customer Complaints in Omani Banks. Journal of Governance and Integrity, 5(1), 200-210.
  • Alshali, N. M., Alhattali, N. H., & Ahmed, E. R. (2021). Behavior of Consumers and Green Product: A Study in Oman. International Journal of Business and Management Invention, 10(9), 40-51.
  • Alsulmani, A. H., Alkindi, S. S., & Ahmed, E. R. (2021). Customer Accounting Information and Omani Service Companies’ Performance. International Journal of Finance & Banking Studies (2147-4486), 10(2), 79-88.
  • Alyaarubi, H. J., Alkindi, D. S., & Ahmed, E. R. (2021). Internal Auditing Quality and Earnings Management: Evidence from Sultanate of Oman. Journal of Governance and Integrity, 4(2), 115-124.
  • Gani, A. A. M. O., Al Rahbi, A. H. S. S., & Ahmed, E. R. (2021). Empirical Analysis on Corporate Transparency, Competitive Advantage, and Performance: An Insight of Muscat Securities Market. Journal of Governance and Integrity, 4(2), 96-102.
  • Hao, Y., Ahmed, E. R., Singh, K. S. D., & Amran, A. (2019). Innovation and diversity based organization culture and its effect on competitive advantage. Opción: Revista de Ciencias Humanas y Sociales, (21), 1205-1216.
  • Issa, S. S., Khalaf, H. H., Almuain, A. R., & Ahmed, E. R. (2018). Effectiveness of inflation targeting based monetary policy. Opción, 34(16), 590-605.
  • Singh, K. S. D., Islam, M. A., Ahmed, E. R., & Amran, A. (2019). An empirical investigation into the major drivers of corporate social responsibility. Opción: Revista de Ciencias Humanas y Sociales, (21), 1076-1090.
  • Gonenc, H., & Zengin-Karaibrahimoglu, Y. (2019). Towards a Mandatory Corporate Governance Regime: Empirical Evidence from Turkey Ethics and Sustainability in Accounting and Finance, Volume I (pp. 153-186): Springer.
  • Gibrat, R. (1931). Les inegalites economiques: applications, aux inegalites des richesses, a la concentration des entreprises, aux populations des villes, aux statistiques des familles, etc.: d’une loi nouvelle la loi de l’effet proportionnel. Recueil Sirey, Paris.
  • Simon, H. and Bonini, C. (1958). The size distribution of business firms. American Economic Review 48(4), 607‐ 617.
  • Hall, B. H. (1987). The relationship between firm size and firm growth in the US manufacturing sector. Journal of Industrial Economics 35(4):583‐ 600.
  • Hart, P. E. and Oulton, N. (1996). The growth and size of firms. Economic Journal 106(3), 1242‐1252.
  • Salih, W. K., Ahmed, E. R., & Rahim, N. F. A. (2019). The internal supply chain of operation and green sustainability. Opción: Revista de Ciencias Humanas y Sociales, (21), 1221-1231.
  • Nor, M. I., Masron, T. A., &Alabdullah, T. T. Y. (2020). Macroeconomic fundamentals and the exchange rate volatility: empirical evidence from Somalia. SAGE Open, 10(1), 2158244019898841.
  • Fan, H., & Zeng, L. (2011). Implementation of green marketing strategy in China: A study of the green food industry.
  • Faraj, N. A. F., & Alhamad, A. M. (2022). The Effect of Online Classes on Students Performance During the Outbreak of the COVID-19 Virus “A Case Study at The University of Halabja in Northern Iraq”. Journal of Management and Education (JOMAE), 1(3), 18-35.
  • Ford, A., Moodie, C., & Hastings, G. (2012). The role of packaging for consumer products: understanding the move towards ‘plain’tobacco packaging. Addiction Research & Theory, 20(4), 339-347.
  • Foroudi, P., Nazarian, A., & Aziz, U. (2020). The effect of fashion e-Blogs on women’s intention to use. Digital and social media marketing: Emerging applications and theoretical development, 19-40.
  • Gan, C., Wee, H. Y., Ozanne, L., & Kao, T. H. (2008). Consumers’ purchasing behavior towards green products in New Zealand. Innovative Marketing, 4(1).
  • Govender, J. P., & Govender, T. L. (2016). The influence of green marketing on consumer purchase behavior. Environmental Economics, (7, Iss. 2), 77-85.
  • Grankvist, G., & Biel, A. (2007). Predictors of purchase of eco-labelled food products: A panel study. Food quality and preference, 18(4), 701-708.
  • Ha, M. T. (2021). Optimizing green brand equity: The integrated branding and behavioral perspectives. SAGE Open, 11(3), 21582440211036087.
  • Hameed, R. M., & Raja, A. R. M. (2023). The Impact of Green Awareness on Green Purchase Intentions with Mediating Effect of Green Trust: A Consumer Perspective. Journal of Policy Research, 9(2), 60-67.
  • Hossain, A., & Khan, M. Y. (2018). Green marketing mix effect on consumers buying decisions in Bangladesh.
  • Hossain, M. I., & Rahman, M. S. (2018). Measuring Influence of Green Promotion on Green Purchase Behavior of Consumers: A Study on Bangladesh. BARISHAL UNIVERSITY JOURNAL (PART-3), 191.
  • Hossain, M. I., & Rahman, M. S. (2018). Measuring the impact of green marketing mix on green purchasing behavior: a study on Bangladeshi consumers. The Comilla University Journal of Business Studies, 5(1), 5-19.
  • Huddleston, P., Good, L. K., & Stoel, L. (2000). Consumer ethnocentrism, product necessity and quality perceptions of Russian consumers. The International Review of Retail, Distribution and Consumer Research, 10(2), 167-181.
  • Iqbal, A., Kazmi, S. Q., Anwar, A., Ramish, M. S., & Salam, A. (2023). Impact Of Green Marketing On Green Purchase Intention And Green Consumption Behavior: The Moderating Role Of Green Concern. Journal of Positive School Psychology, 975-993.
  • Islam, S., Hossain, M. S., & Roy, S. K. (2021). Performance evaluation using CAMELS model: A comparative study on private commercial banks in Bangladesh. International Journal for Asian Contemporary Research, 1(4), 170-176.
  • Juliana, J., Djakasaputra, A., & Pramono, R. (2020). Green perceived risk, green viral communication, green perceived value against green purchase intention through green satisfaction. Journal of Industrial Engineering & Management Research, 1(2), 124-139.
  • Kalama, E. (2007). Green marketing practices by Kenya petroleum refineries: a study of the perception of the management of oil marketing companies in Kenya (Doctoral dissertation, University of NAIROBI).
  • Karatu, V. M. H., & Nik Mat, N. K. (2015). Determinants of green purchase intention in Nigeria: The mediating role of green perceived value.
  • Karnai, L., Szőllősi, L., Gáthy, A. B., & Szűcs, I. (2021). Attitudes of Debrecen University students towards healthy life based on their dietary habits. International Journal for Quality Research, 15(1), 125.
  • Karunarathna, A. K. P., Bandara, V. K., Silva, A. S. T., & De Mel, W. D. H. (2020). Impact of green marketing mix on customers’ green purchasing intention with special reference to Sri Lankan supermarkets.
  • Kaur, B., Gangwar, V. P., & Dash, G. (2022). Green marketing strategies, environmental attitude, and green buying intention: A multi-group analysis in an emerging economy context. Sustainability, 14(10), 6107.
  • Kazmi, S. H. A., Shahbaz, M. S., Mubarik, M. S., & Ahmed, J. (2021). Switching behaviors toward green brands: Evidence from emerging economy. Environment, Development and Sustainability, 23, 11357-11381.
  • Khatun, A., & Roy, S. K. (2022). Do green marketing strategies influence green buying intentions? Evidence from developing economy. International Journal of Innovative Science and Research Technology, 7(10), 766-777.
  • Koenig-Lewis, N., Palmer, A., Dermody, J., & Urbye, A. (2014). Consumers’ evaluations of ecological packaging–Rational and emotional approaches. Journal of environmental psychology, 37, 94-105.
  • Lam, S. Y., & Mukherjee, A. (2005). The effects of merchandise coordination and juxtaposition on consumers’ product evaluation and purchase intention in store-based retailing. Journal of Retailing, 81(3), 231-250.
  • Lamberti, M., & Escher, F. (2007). Aluminium foil as a food packaging material in comparison with other materials. Food Reviews International, 23(4), 407-433.
  • Laroche, M., Bergeron, J., & Barbaro‐Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of consumer marketing, 18(6), 503-520.
  • Lavuri, R. (2022). Organic green purchasing: Moderation of environmental protection emotion and price sensitivity. Journal of Cleaner Production, 368, 133113.
  • Li, G., Yang, L., Zhang, B., Li, X., & Chen, F. (2021). How do environmental values impact green product purchase intention? The moderating role of green trust. Environmental Science and Pollution Research, 28, 46020-46034.
  • Liang, S., Chu, Y., Zhang, M., Chang, Y., Yan, Y., He, L., & Wei, T. (2022). The influence of promotion mode of green products on sharing intention. Journal of Cleaner Production, 364, 132633.
  • Lin, J., Lobo, A., & Leckie, C. (2017). The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty. Journal of Retailing and Consumer Services, 35, 133-141.
  • Lu, L. Y., Wu, C. H., & Kuo, T. C. (2007). Environmental principles applicable to green supplier evaluation by using multi-objective decision analysis. International journal of production research, 45(18-19), 4317-4331.
  • Lu, L., Bock, D., & Joseph, M. (2013). Green marketing: what the Millennials buy. Journal of business strategy, 34(6), 3-10.
  • Madhunimasha, M. M. S. C., & Pathmini, M. G. S. (2021). The Impact of Green Marketing Mix Strategies on Customer-Based Brand Equity in Green Hotels: Matale District in Sri Lanka. In Proceedings of International Conference on Business Management (Vol. 18).
  • Mahmoud, T. O. (2018). Impact of green marketing mix on purchase intention. International Journal of Advanced and applied sciences, 5(2), 127-135.
  • Mahmoud, T. O. (2019). Green marketing: A marketing mix concept. International Journal of Electrical, Electronics and Computers, 4(1), 20-26.
  • Mahmoud, T. O., Ibrahim, S. B., Ali, A. H., & Bleady, A. (2017). The influence of green marketing mix on purchase intention: The mediation role of environmental knowledge. International Journal of Scientific & Engineering Research, 8(9), 1040-1048.
  • Majeed, M. U., Aslam, S., Murtaza, S. A., Attila, S., & Molnár, E. (2022). Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment. Sustainability, 14(18), 11703.
  • Maletic, M., Maletic, D., & Gomiscek, B. (2010). Green product development-customers and producers reflection.
  • Mehraj, D., & Qureshi, I. H. (2020). Determinants of green marketing mix in developing economies: Conceptualisation and scale validation approach. Business Strategy & Development, 3(4), 522-530.
  • Mei, O. J., Ling, K. C., & Piew, T. H. (2012). The antecedents of green purchase intention among Malaysian consumers. Asian Social Science, 8(13), 248.
  • Miceli, G. N., Scopelliti, I., Raimondo, M. A., & Donato, C. (2014). Breaking through complexity: Visual and conceptual dimensions in logo evaluation across exposures. Psychology & Marketing, 31(10), 886-899.
  • Molina‐Besch, K., & Pålsson, H. (2020). A simplified environmental evaluation tool for food packaging to support decision‐making in packaging development. Packaging Technology and Science, 33(4-5), 141-157.
  • Murin, I., Marková, I., Zelený, J., & Jaďuďová, J. (2015). Green marketing as a tool influencing consumerś behavior: Slovak case study of regional mark preference. Procedia economics and finance, 34, 260-267.
  • Nekmahmud, M., & Fekete-Farkas, M. (2020). Why not green marketing? Determinates of consumers’ intention to green purchase decision in a new developing nation. Sustainability, 12(19), 7880.
  • Nguyen, H., & Le, H. (2020). The effect of agricultural product ecolabelling on green purchase intention. Management Science Letters, 10(12), 2813-2820.
  • Nguyen, N., Leclerc, A., & LeBlanc, G. (2013). The mediating role of customer trust on customer loyalty.
  • Nguyen-Viet, B. (2022). Understanding the influence of Eco-label, and green advertising on green purchase intention: The mediating role of green brand equity. Journal of Food Products Marketing, 28(2), 87-103.
  • Nguyen-Viet, B. (2023). The impact of green marketing mix elements on green customer based brand equity in an emerging market. Asia-Pacific Journal of Business Administration, 15(1), 96-116.
  • Nhu, N. T., Van My, D., & Thu, N. T. K. (2019). Determinants affecting green purchase intention: a case of Vietnamese consumers. Journal of Management Information and Decision Sciences, 22(2), 136-147.
  • Nuttavuthisit, K., & Thøgersen, J. (2017). The importance of consumer trust for the emergence of a market for green products: The case of organic food. Journal of business ethics, 140, 323-337.
  • Ong Chuan Huat, D., Md Salleh, S., & Zien Yusoff, R. (2015). Brand experience, trust components, and customer loyalty: Sustainable Malaysian SME brands study. Asian Social Science, 11(26), 252-266.
  • Orth, U. R., & Wirtz, J. (2014). Consumer processing of interior service environments: The interplay among visual complexity, processing fluency, and attractiveness. Journal of Service Research, 17(3), 296-309.
  • Ottman, J., & Books, N. B. (1998). Green marketing: opportunity for innovation. The Journal of Sustainable Product Design, 60(7), 136-667.
  • Pan, C., Lei, Y., Wu, J., & Wang, Y. (2021). The influence of green packaging on consumers’ green purchase intention in the context of online-to-offline commerce. Journal of Systems and Information Technology, 23(2), 133-153.
  • Panopoulos, A., Poulis, A., Theodoridis, P., & Kalampakas, A. (2022). Influencing Green Purchase Intention through Eco Labels and User-Generated Content. Sustainability, 15(1), 764.
  • Paul, J., & Rana, J. (2012). Consumer behavior and purchase intention for organic food. Journal of consumer Marketing, 29(6), 412-422.
  • Pieters, R., Wedel, M., & Batra, R. (2010). The stopping power of advertising: Measures and effects of visual complexity. Journal of Marketing, 74(5), 48-60.
  • Potter, C., Bastounis, A., Hartmann-Boyce, J., Stewart, C., Frie, K., Tudor, K., … & Jebb, S. A. (2021). The effects of environmental sustainability labels on selection, purchase, and consumption of food and drink products: a systematic review. Environment and behavior, 53(8), 891-925.
  • Prakash, G., & Pathak, P. (2017). Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation. Journal of cleaner production, 141, 385-393.
  • Prakash, N., & Thakur, A. (2023). Relationship among Consumer Values, Green Brand Equity and Green Purchase Intention: A Conceptual Framework. International Management Review.
  • Pujari, D., & Wright, G. (1995). “Strategic product planning and ecological imperatives towards a taxonomy of strategic, structure and process: a multi-case study of companies in the UK and Germany”. In MEG Conference, June, University of Bradford (pp. 675-84).
  • Qi, X., Yu, H., & Ploeger, A. (2020). Exploring influential factors including COVID-19 on green food purchase intentions and the intention–behaviour gap: A qualitative study among consumers in a Chinese context. International Journal of Environmental Research and Public Health, 17(19), 7106.
  • Rahardjo, F. A. (2015). The roles of green perceived value, green perceived risk, and green trust towards green purchase intention of inverter air conditioner in Surabaya. IBuss Management, 3(2).
  • Rahbar, E., & Wahid, N. A. (2011). Investigation of green marketing tools’ effect on consumers’ purchase behavior. Business strategy series, 12(2), 73-83.
  • Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157-165.
  • Rizwan, M., Mahmood, U., Siddiqui, H., & Tahir, A. (2014). An empirical study about green purchase intentions. Journal of Sociological Research, 5(1), 290-305.
  • Roh, T., Seok, J., & Kim, Y. (2022). Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust. Journal of Retailing and Consumer Services, 67, 102988.
  • Rousseau, D. M., Sitkin, S. B., Burt, R. S., & Camerer, C. (1998). Not so different after all: A cross-discipline view of trust. Academy of management review, 23(3), 393-404.
  • Roy, S. K., Chowdhury, S. H., Islam, S., & Siddique, S. (2021). Socio-economic status of the street garment vendors: A descriptive study in the context of Dhaka city, Bangladesh. Asian Journal of Sustainable Business Research, 2(2), 95-117.
  • Schurr, P. H., & Ozanne, J. L. (1985). Influences on exchange processes: Buyers’ preconceptions of a seller’s trustworthiness and bargaining toughness. Journal of consumer research, 11(4), 939-953.
  • Solvalier, I. (2010). Green Marketing Strategies-Case Study about ICA Group AB. Karlstad University, Sweden.
  • Sondhi, S., Chawla, U., & Iqbal, H. (2023). Relationship between social cause, environment conservation and environmental attitude, towards promoting green purchasing behavior. Serbian Journal of Management, 18(1), 27-43.
  • Soon, T., & Kong, W. (2012). The influence of consumer’s perception of green products on green purchase intention (Doctoral dissertation, Universiti Malaysia Sabah).
  • Sugiyono, P. D. (2017). Metode penelitian bisnis: pendekatan kuantitatif, kualitatif, kombinasi, dan R&D. Penerbit CV. Alfabeta: Bandung, 225, 87.
  • Taher Mohammed, S., & Mohamed Shafie, R. (2021). The moderating role of demographic characteristics between green marketing mix of eco-friendly products and customer switching behaviour: a case of the Egyptian automobile market, 12(1), 445-492.‎
  • Tanova, C., & Bayighomog, S. W. (2022). Green human resource management in service industries: the construct, antecedents, consequences, and outlook. The Service Industries Journal, 42(5-6), 412-452.
  • Tarabieh, S. M. Z. A. (2021). The impact of greenwash practices over green purchase intention: The mediating effects of green confusion, Green perceived risk, and green trust. Management Science Letters, 11(2), 451-464.
  • Tarabieh, S. M. Z. A., Gil-Pechuan, I., Al-Obaidi, M. G., & Al-Haidous, A. I. A. H. (2020, April). The Impact of Website Quality on Online Impulse Buying Behavior: Moderating Effects of Age and Price. In The 2020 WEI International Academic Conference Proceedings (pp. 11-16).
  • Tekeli, M., & Kasap, G. (2023). Green Marketing Applications in Hospitality Businesses. In Inclusive Community Development Through Tourism and Hospitality Practices (pp. 49-70). IGI Global.
  • Thøgersen, J. (2000). Psychological determinants of paying attention to eco-labels in purchase decisions: Model development and multinational validation. Journal of consumer policy, 23(3), 285-313.
  • Tien, N. H., Ngoc, N. M., Anh, D. B. H., Huong, N. D., Huong, N. T. T., & Phuong, T. N. M. (2020). Green marketing development strategy in post Covid-19 period in Vietnam. International journal of multidisciplinary research and growth evaluation, 1, 101-106.
  • Trivedi, R. H., Patel, J. D., & Acharya, N. (2018). Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing. Journal of cleaner production, 196, 11-22.
  • Vani, M. M. P. (2022). A STUDY ON CONSUMER PERCEPTION TOWARDS GREEN MARKETING WITH REFERENCE TO BENGALURU. Journal of Positive School Psychology, 6(3), 7391-7400.
  • Wahyoedi, S., Wardhana, A., & Tannady, H. (2023). The Role of Green Trust as an Intervening Variable in the Relationship Between Green Brand Image and Green Perceived Value Towards Purchase Intention in Indonesian Local Fashion Products. JAMBU AIR: Journal of Accounting Management Business and International Research, 1(1), 17-21.
  • Wang, H., Ma, B., & Bai, R. (2019). How does green product knowledge effectively promote green purchase intention?. Sustainability, 11(4), 1193.
  • Wong, J. Y., Wong, H. S., & Wong, W. P. M. (2020). Green products purchase intention: A study of Sibu Sarawak. e-BANGI, 17(1), 62-79.
  • Yoo, J. J., Divita, L., & Kim, H. Y. (2013). Environmental awareness on bamboo product purchase intentions: do consumption values impact green consumption?. International Journal of Fashion Design, Technology and Education, 6(1), 27-34.
  • Yu-Shan, C. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319.
  • Yusof, J. M., Singh, G. K. B., & Razak, R. A. (2013). Purchase intention of environment-friendly automobile. Procedia-Social and Behavioral Sciences, 85, 400-410.
  • Zhang, Q., Mi, J., & Shen, H. (2019). Green Labeling and sustainable development. Encyclopedia of Sustainability in Higher Education; Leal Filho, W., Ed, 1-7.
  • Zhao, S., & Chen, L. (2021). Exploring residents’ purchase intention of green housings in China: an extended perspective of perceived value. International Journal of Environmental Research and Public Health, 18(8), 4074.
  • Zhong, L., Nie, J., Lim, M. K., & Xia, S. (2022). Agency or Self-Run: The effect of consumer green education on recyclers’ distribution channel choice under platform economy. International Journal of Logistics Research and Applications, 25(4-5), 814-836.
  • Zhuang, W., Luo, X., & Riaz, M. U. (2021). On the factors influencing green purchase intention: A meta-analysis approach. Frontiers in Psychology, 12, 644020.
  • Zulfanizy, K., & Wahyono, W. (2019). The influence of green perceived value, risk and quality toward green purchase intention through green trust. Management Analysis Journal, 8(1), 79-89.