There’s a Whisk, There’s a Way: The Customer Satisfaction on the Bakery Business in Lantapan

Analiza E. Rivas 1, Geneva G. Rivas 2, Jesah May A. Iran 3, & Judy Ann R. Balagno 4
1Instructor, Philippine College Foundation, Philippines
2News Director, Radyo Bandera Bukidnon, Philippines
3Bookeeper, Metro Coolaire Engineering Services, Philippines
4Administrative Officer, CAAB Development Corporation, Philippines
DOI – http://doi.org/10.37502/IJSMR.2023.61209

Abstract

This study assessed the Customer Satisfaction of the Bakery Business in Lantapan. This study was conducted in the two bakeries namely the Madelicious Bakeshop and Antig Bakery located in the Lantapan district, Division of Bukidnon. Involved in the study were the twenty (20) respondents of which ten (10) of them are from Madelicious Bakeshop and the other ten (10) respondents are from Antig Bakery. The descriptive-correlational research method was employed. The availability sampling method was used to identify the respondents and gather data from them. A standardized questionnaire such as a demographic profile and the Customer Satisfaction Questionnaire by Fred Reichheld Brain and Company was used as data gathering tools. The mean, standard deviation, and one-way ANOVA were used to analyze data.

The findings revealed that the respondents buy bakery products in the two bakeries chosen by the researchers. The demographic profiles of customers in Madelicious Bakeshop and Antig Bakery reveal interesting insights into their customer bases. Both bakeries cater to diverse groups in terms of relationship status, educational attainment, and employment status. Both Madelicious Bakeshop and Antig Bakery exhibit satisfactory customer satisfaction levels. The findings emphasize the importance of product quality, pricing, and customer loyalty in the bakery business. The level of satisfaction of the respondents who buy bread is an important factor in the bakery’s progress. The researchers found that there is no significant relationship between the level of satisfaction across variables.

Keywords: Bakery Products, Business, Customer Satisfaction, Bakeshop, Services

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