Global Marketing to Increase Income of Kele Honey Entrepreneurs in Balangan Sembung Mengwi Bali

Putu Ayu Sita Laksmi1*, I Ketut Selamet2, I Gede Pasek Mangku3, I Putu Ellsa Sarassantika4, & Mohd Raziff Bin Jamaluddin5
1234Warmadewa University, Indonesia
5Universiti Teknologi MARA, Malaysia
DOI – http://doi.org/10.37502/IJSMR.2023.61205

Abstract

This study aims to analyze the effect of global marketing on increasing the income of kele honey entrepreneurs in Balangan Sembung Village, Mengwi, Bali. A total of 42 respondents participated in the study. Global marketing is considered to have a major impact on revenue, so this study is important to examine the effect of global marketing on revenue. The hypothesis in this study states that global marketing has a positive and significant influence on the income of honey kele entrepreneurs in Balangan Sembung Village, Mengwi, Bali. The analysis was conducted to assess the extent to which global marketing affects the increase in income of honey kele entrepreneurs. The results of this study are expected to provide insight into the importance of global marketing in increasing the income of honey kele entrepreneurs in the region. The implications of these findings are expected to support the development of more effective marketing strategies to market kele honey products globally, having a positive impact on their future income.

Keywords: Bali, entrepreneurs, global marketing, income, Madu Kele.

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