Analysis Of Financial Management Behavior On K-Pop Fans in Surabaya City

Amelza Wahida Husna1*, & Yuniningsih Yuniningsih2
1, 2Department of Management, Faculty of Economics and Business, Universitas, Pembangunan Nasional “Veteran Jawa Timur, Indonesia
DOI – http://doi.org/10.37502/IJSMR.2023.61003

Abstract

Financial management behavior is a person’s way of managing their financial assets. K-pop fans are dedicated to supporting their favorite K-pop singers or groups, which may affect their financial management behavior. The aim of this research is to analyze the effect of hedonism lifestyle, financial socialization, and financial attitude on the financial management behavior of K-pop fans in Surabaya city. The sampling technique in this research is non-probability sampling with a purposive sampling approach. Meanwhile, the sample of this research is 100 K-pop fan respondents in Surabaya city who joined K-pop fandom in the last 1 year. Data analysis techniques using the Smart PLS tool. The results show that the Hedonism Lifestyle variable can contribute to improving financial management behavior, but it is not unidirectional. Meanwhile, financial socialization and financial attitude variables can contribute to improving financial management behavior and are unidirectional.

Keywords: Financial Management Behavior, Financial Socialization, Financial Attitude, Hedonism Lifestyle, K-pop Fans

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