Assessment of the Impact of Environmental Scanning Intensity on Innovation among SMEs Owners in Oyo State Nigeria

Patrick, OLOGBENLA (PhD)
Department of Management and Accounting, Obafemi Awolowo University, Ile Ife, Osun State. Nigeria
DOI – http://doi.org/10.37502/IJSMR.2022.5810

Abstract

The study investigated the effect of environmental scanning intensity on innovation among SMEs in Oyo State Nigeria. A sample of 400 SME owners was taken using the multistage sampling technique. The questionnaire was used to collect information from the respondents and the data were analyzed using descriptive and quantitative analysis. The result from the study shows that environmental scanning intensity on the part of SME owners is very crucial to innovation. The study further underscores the importance of resources, organizational structure, and technology in the promotion of innovation while the study also concludes that government policy has not been encouraging innovation among SMEs. The study recommends more involvement of government in the promotion of innovation and the SMEs owners on their part should embark on efficient environmental scanning in other to improve their innovative ideas that can make their businesses excel or stand out in the ever-rising competitive world.

Keywords: Innovation, Environmental Scanning Intensity, SMEs

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