A Survey Study on the Efficacy of a Tourism Website: a Case of Botutonuo Beach in the Province of Gorontalo

Andi Juanna1, Citra Aditya Kusuma2, Srisetia Ningrum3, & Moh. Zidhan H Lapalanti4
1,2,3,4 Faculty of Economics, Universitas Negeri Gorontalo, Indonesia
DOI – http://doi.org/10.37502/IJSMR.2022.5712

Abstract

Websites play a significant role in the promotion of today’s tourism industries. A myriad of studies has shown that its uses, for instance, help tourists access detailed information about their preferred tourism sites and, thus, personalize their visit. In the context of Botutonuo Beach located in the Province of Gorontalo, Indonesia, utilizing a website to promote the beach is of necessity. Yet, to what extent the website provides what tourists need to know for their visit remains under-explored. This study, therefore, aims to examine the efficacy of a website that has been developed as a promotional marketing strategy tool for Botutonuo Beach. To collect data, a survey form was distributed to 100 respondents in Gorontalo. This survey consists of ten questions which are divided into three parts: (1) user personal information; (2) respondent’s experience in traveling to Botutonuo Beach; and (3) user satisfaction and dissatisfaction with the current Botutonuo Beach website. The results showed that the majority of the respondents supported the use of the website for a promotional tool for tourism at Botutonuo Beach. Respondents also considered that the Botutonuo Beach website was a reliable source of accurate and valuable information; therefore, they recommended this website for tourists who want to visit Botutonuo Beach.

Keywords: Botutonuo Beach, marketing strategy, tourism, website.

Reference

  • Alhabsyi, S., & Mardhiyah, D. (2018). The Influence of Website Trust on Recommendation Adoption and Word-of-Mouth Communication: Study on TripAdvisor Website. KnE Social Sciences, 3(10), 1301-1313. doi:http://dx.doi.org/10.18502/kss.v3i10.3471
  • Aprilia, F., & Kusumawati, A. (2021). Influence of Electronic Word of Mouth on Visitor’s Interest to Tourism Destinations. Journal of Asian Finance, Economics and Business, 8(2), 0993-1003. doi:https://doi.org/10.13106/jafeb.2021.vol8.no2.0993
  • Bramwell, B., & Lane, B. (2000). Tourism Collaboration and Partnership: Politics, Practice and Sustainability. Channel View Publications. Retrieved from https://books.google.co.id/books?hl=en&lr=&id=4oG2brzPWksC&oi=fnd&pg=PR5&dq=Tourism+collaboration+and+partnerships:+politics,+practice+and+sustainability&ots=U8_j3607eU&sig=nBJj7PWJsorcJiRz-hgv3ZMHpcE&redir_esc=y#v=onepage&q=Tourism%20collaboration%20and%
  • Byrd, E. T. (2007). Stakeholders in Sustainable Tourism Development and their Roles: Applying Stakeholder Theory to Sustainable Tourism Development. Tourism Review, 62(2), 6-13. doi:https://doi.org/10.1108/16605370780000309
  • Freeman, R. E. (2010). Strategic Management: A Stakeholders Approach. Cambridge: Cambridge University Press. Retrieved from https://books.google.co.id/books?id=NpmA_qEiOpkC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
  • Jeong, M., & Lambert, C. U. (2001). Adaptation of an information quality framework to measure customers’ behavioral intentions to use lodging Web sites. Hospitality Management, 20(2), 129–146. doi:https://doi.org/10.1016/S0278-4319(00)00041-4
  • Kerdpitak, C. (2022). The effects of innovative management, digital marketing, service quality and supply chain management on performance in cultural tourism business. Uncertain Supply Chain Management, 10(3), 771-778. doi:http://dx.doi.org/10.5267/j.uscm.2022.4.005
  • Kuryanti, S. J., & Indriani, N. (2018). Pembuatan Website Sebagai Sarana Promosi Pariwisata: Studi Kasus Pantai Jatimalang, Purworejo. Sinkron: Jurnal dan Penelitian Teknik Informatika, 2(2), 37-46.
  • Lu, Z., Lu, J., & Zhang, C. (2002). Website Development and Evaluation in the Chinese Tourism Industry. Networks and Communication Studies, 16(3-4), 191-208. doi:https://doi.org/10.3406/netco.2002.1556
  • Monaco, S. (2018). Tourism and the new generations: emerging trends and social implications in Italy. Journal of Tourism Futures, 4(1), 7-15. doi:https://doi.org/10.1108/JTF-12-2017-0053
  • Moon, H., & Han, H. (2018). Destination attributes influencing Chinese travelers’ perceptions of experience quality and intentions for island tourism: A case of Jeju Island. Tourism Management Perspectives, 28, 71-82. doi:https://doi.org/10.1016/j.tmp.2018.08.002
  • Natocheeva, N., Shayakhmetova, L., Bekkhozhaeva, A., Khamikhan, N., & Pshembayeva, D. (2020). Digital Technologies As A Driver For The Development Of The Tourism Industry. E3S Web of Conferences, 159. doi:https://doi.org/10.1051/e3sconf/202015904002
  • Oktaviani, W. F., & Fatchiya, A. (2019). Efektivitas Penggunaan Media Sosial Sebagai Media Promosi Wisata Umbul Ponggok, Kabupaten Klaten. Jurnal Komunikasi Pembangunan, 17(1), 13-27. doi:https://doi.org/10.46937/17201926586
  • Pencarelli, T. (2019). The digital revolution in the travel and tourism industry. Information Technology & Tourism, 22, 455-476. doi:https://doi.org/10.1007/s40558-019-00160-3
  • Perdue, R. R. (2001). Internet Site Evaluation: The Influence of Behavioral Experience, Existing Images, and Selected Website Characteristics. Journal of Travel & Tourism Marketing, 11(2/3), 21-38. doi:http://dx.doi.org/10.1300/J073v11n02_02
  • Puspawati, D. P., & Ristanto, R. (2018). Strategi Promosi Digital Untuk Pengembangan Pariwisata Kota Magelang. Jendela Inovasi Daerah, 1(2), 1-20.
  • Riyadi, S., Susilo, D., Sufa, S. A., & Putranto, T. D. (2019). Digital Marketing Strategies To Boost Tourism Economy: A Case Study of Atlantis Land Surabaya. Humanities & Social Sciences Reviews, 7(5), 468-473. doi:https://doi.org/10.18510/hssr.2019.7553
  • Rizaly, E. N., & Rahman, A. (2021). Pengembangan Sistem Informasi Pariwisata Berbasis Website Untuk Meningkatkan Masyarakat Terhadap Potensi Daerah Kabupaten Dompu. Jurnal Penelitian dan Pengabdian Masyarakat Bidang Pariwisata, 1(1), 29-38.
  • Roxas, F. M., Rivera, J. P., & Gutierrez, E. L. (2020). Mapping stakeholders’ roles in governing sustainable tourism destinations. Journal of Hospitality and Tourism Management, 45, 387-398. doi:https://doi.org/10.1016/j.jhtm.2020.09.005
  • Samodra, J., & Herwanto, A. P. (2019). Web-based Application Development For Measuring Efficiency of Information Publication Using Data Envelopment Analysis. International Journal of Advanced Research in Technology and Innovation, 1(2), 56-63.
  • Simanjuntak, M., Setiawan, A., Nasrullah, N., Abdillah, L. A., Mistriani, N., Simarmata, J., . . . Yendrianof, D. (2021). Pemasaran Digital Pariwisata Indonesia. Yayasan Kita Menulis. Retrieved from https://books.google.co.id/books?id=rkoyEAAAQBAJ&printsec=copyright&hl=id#v=onepage&q&f=false
  • Surentu, Y. Z., Warouw, D. M., & Rembang, M. (2020). Pentingnya Website Sebagai Media Informasi Destinasi Wisata di Dinas Kebudayaan dan Pariwisata Kabupaten Minahasa. Acta Diurna Komunikasi, 2(4).
  • Waligo, V. M., Clarke, J., & Hawkins, R. (2013). Implementing sustainable tourism: A multi-stakeholder involvement management framework. Tourism Management, 36, 342-353. doi:http://dx.doi.org/10.1016/j.tourman.2012.10.008
  • Wu, G. (2018). Official websites as a tourism marketing medium: A contrastive analysis from the perspective of appraisal theory. Journal of Destination Marketing & Management, 10, 164-171. doi:https://doi.org/10.1016/j.jdmm.2018.09.004