Foreign Product Patronization by the Students of Nueva Ecija University of Science and Technology, San Isidro Campus

Angelo R. Santos^1*, & Jomell M. Santiago²
¹ College of Management and Business Technology, Nueva Ecija University of Science and Technology San Isidro Campus, Nueva Ecija, Philippines
²College of Education, Nueva Ecija University of Science and Technology, San Isidro Campus, Nueva Ecija, Philippines

Abstract

For a developing country like the Philippines, it is not easy to overstate the impact of foreign product patronization. At present, the globally connected marketplace and reviewing what influences consumers’ intention to purchase foreign products have evolved into topics of much importance. Hence, the study was carried out to investigate the foreign product patronization of the students in the Philippines. The study used a descriptive research design and the analysis of the resulting survey data included descriptive statistics such as frequencies, percentages, and mean. A total of 125 students participated in the study. Many of them say that their friends influenced them in buying foreign products and the common foreign products they purchased were clothes. The main reason they buy foreign products is because of the good quality of the product. In terms of quality, price and social influence, they choose based on the promotion of the product, expensive but the quality is impressive and their family used it, respectively. They agree on all the statements regarding foreign product patronization. Therefore, the researcher concludes that the quality of the product affects the buying decision. Also, their friends, family, and the product’s promotion influenced them in patronizing foreign products.

Keywords: foreign products, product patronization, quality of the product, buying decision, product’s promotion

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