The Mediation Role of Brand Equity on The Influence of Attitude Towards the Brand and Brand Image on Product Repurchase Intentions of Apple iPhone Product in Banda Aceh City Kemal Farsha, Jasman J, & Sulaiman Management Department, Universitas Syiah Kuala, Indonesia DOI – http://doi.org/10.37502/IJSMR.2023.61109 Abstract This research aims to examine the mediating role of Brand…
The Mediation Role of Brand Equity on The Influence of Attitude Towards the Brand and Brand Image on Product Repurchase Intentions of Apple iPhone Product in Banda Aceh City