Product Design: The Evolving Role of Generative AI in Creative Workflows

Jeremiah Folorunso1, Rajesh Vayyala2, Oladiipo Oladepo3, Mercy Oluwatumininu Kolapo4, & Victoria A Ogunsanya5
1Product (UI/UX) Designer, Soft Alliance and Resource, Nigeria
2Principal Data Architect, PRA Group Inc, United States
3Research Assistant, New Mexico State University, United States
4Product (UI/UX) Designer, Custos Diretriz, Nigeria
5Cybersecurity Analyst, University of Bradford, United Kingdom
DOI – http://doi.org/10.37502/IJSMR.2025.8401

Abstract

This paper investigates how generative artificial intelligence is changing consumer product design. Examining scientific publications, business reports, and case studies, it looks at the benefits, negatives, and likely directions of AI-driven design tools. Apart from reducing costs and optimizing resources, generative artificial intelligence reveals that it speeds ideation and boosts design iterations, thereby enhancing efficiency. Studies have revealed obstacles include technological constraints, difficulties in workforce adaption, ethical questions about discrimination and originality, and the complexity of laws. Data shows that selecting AI-generated content for exhibition is primarily depending on human designers. Specifically, previous preparation, legal understanding, and staff development investment in particular determine a successful AI integration. A moment when generative artificial intelligence has already started to affect design processes argues for a more complicated approach using both technology knowledge-how and human imagination. This paper provides ideas and achievable guidance for negotiating this changing landscape of product design.

Keywords: Generative AI, Product Design, Creative Workflows, Artificial Intelligence Adoption, Design Automation

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