Organizational Culture and Emerging Challenges of Internationalization Among Private and   Public Higher Education Institutions

Sergev Roy L. Moreno, EdD
Philippine College Foundation, Valencia, City Bukidnon, 8709, Philippines
DOI – http://doi.org/10.37502/IJSMR.2024.71203

Full Text – PDF

Abstract

This study explores the level of organizational culture and the emerging challenges faced by faculty in Higher Education Institutions (HEIs) offering Hospitality Management programs in Northern Mindanao. Specifically, it addresses the knowledge gap regarding how institutional culture influences the challenges faculty members face in adapting to internationalization demands. The primary objective was to assess the impact of leadership, support, cultural competence, innovation, and stakeholder engagement on emerging challenges such as resource constraints and faculty preparedness. A descriptive correlational research design was employed, utilizing surveys to gather data from faculty members. The results indicated a high level of organizational culture, particularly in areas of cultural competence and leadership, but revealed significant gaps in organizational support and resource allocation. Faculty reported low levels of preparedness and support in addressing challenges like resource constraints and institutional inefficiencies, which hindered their ability to engage in global initiatives. Despite the strong organizational culture, the study found no significant relationship between the culture and the emerging challenges, suggesting that the current institutional culture does not effectively address the practical needs of faculty. These findings underscore the need for HEIs to enhance resource allocation, streamline bureaucratic processes, and improve faculty training programs. Future directions should focus on aligning organizational culture with operational support mechanisms to better prepare both faculty and students for the demands of a globalized hospitality industry.

Keywords: Organizational Culture, Emerging Challenges, Hospitality Management, Faculty Preparedness, Internationalization

References

  • Adriano, M. N. I., & Gonzales, M. P. (2018). Attitudes and Perceptions of Baliuag University Students Toward Internationalization Amidst ASEAN Integration. Harvest, 14(1), 1-1.
  • Aguado, C. C. Employability of International Travel and Tourism Management Graduates of Lyceum of the Philippines–Laguna from 2013 to 2017.
  • Ahmad, R., & Scott, N. (2021). Benefits and challenges for Malaysian hotels when employing foreign workers and interns. International Journal of Culture, Tourism and Hospitality Research, 15(2), 248-265.
  • Apritado, J. M. M., & Borbonr, N. M. D. (2022). Challenges and Opportunities in the Hospitality and Tourism Education: A Phenomenological study. Asia Pacific Journal of Educational Perspective, 9(1).
  • Aquino, R. S. (2019). Towards decolonising tourism and hospitality research in the Philippines. Tourism Management Perspectives, 31, 72-84.
  • ARMADA, A. R., & ARMADA, M. S. (2023). Lived Experiences of Hospitality Management Trainees of Travel Program in the United States of America: A Phenomenological Study. Jilin Daxue Xuebao (Gongxueban)/Journal of Jilin University (Engineering and Technology Edition), 42(01-2023).
  • Bagayawa, M. L., Calagoyo, E., Pacardo, S. P., Palmiano, D., & Recaña, G. M. (2024). Innovative pathways to global engagement: A systematic review of strategies and trends in internationalization in higher education. International Journal of Research, 13(6), 95-108.
  • Balaji, M. S., Jiang, Y., Singh, G., & Jha, S. (2020). Letting go or getting back: How organization culture shapes frontline employee response to customer incivility. Journal of Business Research, 111, 1-11.
  • Borbon, N. M. D. (2021). Competitiveness of Hospitality and Tourism Management Students in Local and International Competition. Bharti Publications, 1.
  • Boso, N., Adeleye, I., Ibeh, K., & Chizema, A. (2019). The internationalization of African firms: Opportunities, challenges, and risks. Thunderbird International Business Review, 61(1), 5-12.
  • Bustos-Orosa, M. A., & Symaco, L. P. (2024). Higher Education in the Philippines: Issues and Challenges. Higher Education in Southeast Asia, 49, 91-102.
  • Cheung, L. H. A. (2021). Internationalization of higher education in Southeast Asia: A systematic literature review. Higher Education Governance and Policy, 2(2), 110-125.
  • Dalkhjav, B., Munkhuu, B., & Sukhragchaa, A. S. (2024). Enhancing job performance in the hospitality sector: exploring the role of employee engagement, multitasking, organizational culture, and recruiting practices. Journal of Tourism, Sustainability and Well-being, 12(2), 188-205.
  • De Wit, H. (2019). Evolving concepts, trends, and challenges in the internationalization of higher education in the world. Вопросы образования, (2 (eng)), 8-34.
  • Dioquino, F. J. G., Randrianasolo, B. Z. J. D. D., Tejero, D. M. B., Tolentino, E. S. P., & Lapinid, M. R. C. (2018). Assessment of internationalization in higher education institutions in the Philippines. Advanced Science Letters, 24(7), 4815-4819.
  • Dumanig, F. P., & Symaco, L. P. (2022). Internationalisation of higher education in Malaysia and the Philippines: A comparative analysis of mission and vision statements of selected universities. Journal of Multilingual and Multicultural Development, 43(2), 154-166.
  • Dumanig, F. P., & Symaco, L. P. (2022). Internationalisation of higher education in Malaysia and the Philippines: A comparative analysis of mission and vision statements of selected universities. Journal of Multilingual and Multicultural Development, 43(2), 154-166.
  • Gador, J. E. (2019). Unveiling the Quality of Service, Influences, and Challenges of the Hospitality Industry in the Local Tourists’ Destination Site in Cebu, Philippines. Journal of Tourism and Hospitality Management, 7(1), 36-48.
  • Gheorghe, C. M., & Muntean, P. A. (2024). Influence Of Organizational Culture In Hospitality. Case Study: Four Seasons. Romanian Economic Business Review, 19(1), 80-104.
  • González-Rodríguez, M. R., Martín-Samper, R. C., Köseoglu, M. A., & Okumus, F. (2019). Hotels’ corporate social responsibility practices, organizational culture, firm reputation, and performance. Journal of sustainable tourism, 27(3), 398-419.
  • Hadianti, S., & Arisandi, B. (2020). Pushing toward internationalization of higher education: Challenges for a newcomer. In Emerging Perspectives and Trends in Innovative Technology for Quality Education 4.0 (pp. 128-131). Routledge.
  • Ocampo, L. A., Tan, T. A. G., & Sia, L. A. (2018). Using fuzzy DEMATEL in modeling the causal relationships of the antecedents of organizational citizenship behavior (OCB) in the hospitality industry: A case study in the Philippines. Journal of Hospitality and Tourism Management, 34, 11-29.
  • PHAM THI, T. D., NGO, A. T., DUONG, N. T., & PHAM, V. K. (2021). The influence of organizational culture on employees’ satisfaction and commitment in SMEs: a case study in Vietnam. The Journal of Asian Finance, Economics and Business, 8(5), 1031-1038.
  • Pham, N. T., Phan, Q. P. T., Tučková, Z., Vo, N., & Nguyen, L. H. (2018). Enhancing the organizational citizenship behavior for the environment: the roles of green training and organizational culture. Management & Marketing, 13(4), 1174-1189.
  • Pizam, A., & Tasci, A. D. (2019). Experienscape: expanding the concept of servicescape with a multi-stakeholder and multi-disciplinary approach (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management). International Journal of Hospitality Management, 76, 25-37.
  • Queroda, P. (2020). Internationalization perspective of Pangasinan State University: Open university systems. Turkish Online Journal of Distance Education, 21(3), 27-35.
  • Radojevic, T., Stanisic, N., & Stanic, N. (2019). The culture of hospitality: From anecdote to evidence. Annals of Tourism Research, 79, 102789.
  • SANYAL, S., HISAM, M. W., & BAAWAIN, A. M. S. (2020). Challenges facing internationalization of smes in emerging economies: A study on oecd model. The Journal of Asian Finance, Economics and Business, 7(2), 281-289.
  • Sarhan, N., Harb, A., Shrafat, F., & Alhusban, M. (2020). The effect of organizational culture on the organizational commitment: Evidence from hotel industry. Management Science Letters, 10(1), 183-196.
  • Silwal, P. P. (2022). Corporate cultures and financial performance: The mediating role of firm innovation. Cogent Business & Management, 9(1), 2010480.
  • Sulima, J. R. (2024). Readiness Of The Higher Education Institutions In Surigao Del Norte Towards Internationalization Of Education. Library Progress International, 44(3), 11742-11755.
  • Tahir, R., Athar, M. R., Faisal, F., Shahani, N. U., & Solangi, B. (2019). Green organizational culture: A review of literature and future research agenda. Annals of Contemporary Developments in Management & HR (ACDMHR), 1(1), 23-38.
  • Tejayadi, I. P. W., Laba, I. N., & Pradana, G. Y. K. (2019). The effect of organizational culture on employee satisfaction in Mercure Resort Sanur. International Journal of Green Tourism Research and Applications, 1(1), 63-72.