The Effect Of Service And Personnel Performance On Organizational Image of Danbekang Mbo With Organizational Commitment As Mediation
Author: Aris Priyanto, Muhammad Adam, and Said Musnadi, Indonesia
Abstract:This research was conducted to determine and test the effect of service and performance of personnel on the organization image of Denbekang MBO with organizational commitment as a mediating variable. The population of this research was all of the TNI instutution units served by Denbekang Mbo as much as 221 people and the sample was taken with census method, so the it is as much as the population. The measurement scale of the variable used was Scala Likert. The research model was analyzed using Structural Equation Modeling (SEM). The result of direct effect testing on members of Denbekang MBO shows that there is an effect of member service on the organizational image, there is an effect of personnel performance on the organizational image, there is an effect of member service on organizational commitment, there is an effect of personnel performance on organizational commitment, and there is an effect of organizational commitment on organizational image. For the indirect effect test on the research model revealed that there is an indirect effect of member service on the organizational image through organizational commitment, and there is an indirect effect of personnel performance on organizational image through organizational commitment. The findings in this study can contribute to the renewal of theory and practically also produce solutions for research objects. The novelty of this research lies in the combination of previous causality research models, and by using new objects. The discussion of the service and performance as antecedent variables is the interest issue in this findings. The limitation of the study is the number of variables studied and the scope of the study.