Marinduque Island: Where Culture and Adventure Meet for Sustainable Tourism

Lynle N. Mendoza, MBA
College Instructor III, Marinduque State College, Philippines
DOI – http://doi.org/10.37502/IJSMR.2023.6608

Abstract

Marinduque Island is a unique destination that offers a combination of cultural experiences and adventure tourism. To assess the determinants of customer behavior in Marinduque Island, a survey was conducted, and the results were presented in three tables: Summary of Mean for Cultural Experiences, Summary of Mean Ratings for New Environment, and Summary of Mean Ratings for Adventure. The findings of the study indicate that tourists highly value cultural experiences, unique environments, and exciting adventures in Marinduque Island. Specifically, tourists agreed that the creation of natural learning experiences, cultural interactions, and pleasing cultural experiences are important factors that reinforce their intent to return to Marinduque Island. They also agreed that the new tourism destination provides a unique physical environment that encourages return visits and destination loyalty. Moreover, tourists perceived that physical environment changes and unique experiences in Marinduque Island promote exciting experiences in adventure tourism. This suggests that adventure tourism in Marinduque Island is an important factor that contributes to the growth and sustainability of the tourism industry in the area. Based on the results, the study recommends that Marinduque Island should focus on providing tourists with unique and memorable experiences, including cultural experiences, a distinct physical environment, and exciting adventures. The recommendations emphasize the importance of encouraging return visits, promoting destination loyalty, and contributing to the growth and sustainability of the tourism industry in Marinduque Island. In conclusion, Marinduque Island is a valuable destination for cultural experiences and adventure tourism, and the findings of the study provide insights for the development of sustainable tourism programs and initiatives in the area.

Keywords: adventure, cultural experiences, Marinduque Island, new environment, return visits, sustainable tourism

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